Audience Analysis Demographics—physical characteristics

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Presentation transcript:

Audience Analysis Demographics—physical characteristics Psychographics or attitudinal analysis—psychological characteristics

Demographics Age Race, Ethnic background Gender Religion Educational Level

Attitudinal Analysis Attitudes—likes, dislikes such as food, music, clothing Values—right or wrong such as drinking Beliefs—true or false such as God or Elvis

Determine Purpose To inform To persuade To Entertain

Select/Narrow Topic Relevant to: Audience Occasion Speaker

More Considerations Timely Amount of information available Can be done in time frame given Is NOT controversial Is not about sex, politics, religion Is something that can be explained easily

Types of Informatives Object Idea People, person Event Procedure Can be sensed;concrete Cannot be sensed;abstract Noteworthy General or specific How to do something