Presented by: Greg McNally + Michael Santos

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Presentation transcript:

Presented by: Greg McNally + Michael Santos Creating a Concept Presented by: Greg McNally + Michael Santos

What goes into creating a successful restaurant concept? What is your theme or concept going to be? Identify factors to consider when developing a restaurant’s concept Location Location is EVERYTHING! Identify factors when choosing a restaurant location What will be the guest experience? Design, layout, menu What is the menu theme + flow? Does the price point match the location and target markets?

What style of cuisine will you be serving? What types of cuisine will you offer? Mexican Japanese French German American BBQ Seafood Sandwiches Vegetarian/Vegan Bakery Steakhouse

The customer journey

Market Research Definition: the organized effort to gather information about markets or customers to gain insight and support decision making for success. How Market Research will help you find: Demographics – social stats on the population Geographic – where people are Product usage – what people like Lifestyle – attitudes and tastes on the population

How are you going to market your restaurant? Effectively communicate to your target market so they’ll respond Create differentiation Product Physical appearance Service Location Image What are some examples of marketing that you’ve seen?

Now it’s your turn! Break into groups of 5 people Based on the restaurant concept your team draws out of a hat, determine: A restaurant name A mission statement 2 signature menu items 2 marketing tactics Create a SWOT analysis Strengths Weakness Opportunities Threats

Questions? We got you covered – these PowerPoints will be available online! (Link to follow)