Site Hub Lokesh Verma, Product Management Director

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Agenda Day 1 Business Issues, Site Hub Benefits and Target Industries Functional Overview Implementation / Integration Considerations FAQ / Q & A Demo Case Study Day 2 Review Case What’s coming next Partner Update Important Resources

Pains and Use Cases Some examples … Can your trucks deliver your merchandise to your stores without being fined? Can you install new kitchen equipment in existing locations with the required power requirements? Are you putting your customers at risk by not knowing from which farm suppliers you get your produce?

As Companies Become Global…… Managing sites becomes more difficult over time Inconsistent Site Information Site Information continuously Evolving Bad Site Data Quality, difficult to keep under control Inaccurate Site selection and market & product placement Problems in identifying new revenue opportunities, minimizing contractual and financial risk in Real Estate Management High Inventory and Logistics costs due to inaccurate localization strategies Cost and Project Over-runs Misdirected Service Delays in site/store buildings/openings Increased Data Quality and Integration cost these organizations have a spaghetti-like architecture with site data fragmented between many systems and applications causing site data integration and quality issues. These problems impact on Inventory and Logistics with high costs and other general inefficiencies resulting in missing market opportunities and high risks. Key Business Processes impacted are typical back-office processes like property management, asset management, logistics and inventory management, as well as in some cases CRM processes like market planning.

What Our Prospects are Saying Site Information is ALWAYS in many disparate systems Existing Store Master(s) are TYPICALLY custom Old Inflexible “Integration and Flexibility” are larger issues than “Data Quality” Lots of spreadsheets and rekeying across departments Dates and Status MOST important (Construction, Leases, etc.) Lokesh to explain Shirley Target example Other customers stories?

The Oracle Site Hub Effect Business Benefits to the implementing Organizations Consolidate/Federate Site information into one place Cleanse/Enrich Site data centrally Share Site data as a single point of truth as a service Consolidated Complete Accurate 360° view of all sites supporting key decisions and business processes Complete site lifecycle management from prospection, analysis, selection, administration, assets, logistics and facilities management Site data administration and integration costs reductions Increased agility and efficiency Better Customer Service Maintenance Costs Reduction Site Hub provides typical MDM capabilities applied to the Site and Location context. Site data consolidation and federation are used to create a trusted site master within the implementing organization. Data Cleansing and Enrichment features are used to improve site data quality over time. Finally data sharing services are used to align site data through all systems and application within the organization. This provide key business benefits matching the typical business drivers of any implementing organization, being them Just data quality improvement or data integration and quality cost reduction, or being them related to achieving better business agility, general or specific costs reductions or achieving compliancy to regulations.

Target Industries Organizations with many sites or locations Retail Corporate Real Estate Telecommunications Public Sector Post Offices Financials – Retail Banking Hospitality Utility Companies Travel & Transportation Proof of concept Norwegian post office

Agenda Day 1 Business Issues, Site Hub Benefits and Target Industries Functional Overview Implementation / Integration Considerations FAQ / Q & A Demo Case Study Day 2 Review Case What’s coming next Partner Update Important Resources

Oracle Master Data Management Solutions The most complete MDM solution in the market today Budgeting Data Governance Oracle Fusion Middleware Analytical MDM Apps Operational MDM Apps Operational Systems Analytical Customer Supplier Oracle Product Hub Financial Oracle / Hyperion Data Relationship Management Customer Hub EBS Siebel SAP Custom Apps External Apps DW BI &Datamarts Planning Financial Consolidation Product Application Integration Architecture Site Hub Site

Oracle Site Hub Solution Leverage Cleanse Share Consolidate Master Site Data EAM EBS SCM Project Other Users Planning Property Procurement Custom Apps BI Master Trusted Site Data Leverage for Site Lifecycle Management Consolidate from Disparate Sources Share with Applications & Users Cleanse to Improve Accuracy

Oracle Site Hub Solution Master Consolidate Cleanse Govern Share Store Lifecycle Management Sites Locations Trade Areas Clusters Hierarchies Classification Attributes Related Data Entities Aggregate data in a centralized data model Manually / Bulk / Excel Load High Volume Batch & Real time Integration Geo-coding Structured Search Data Validation Normalize, and enrich master data DQM Integration with Google® Maps EBS Appls Data Profiling Maintain history & audit trail Security As a single point of truth 360o view of Sites Web Services Business Events Master trusted site data Consolidate from disparate sources Cleanse to improve accuracy Share with Applications & Users Govern for Store Lifecycle Management

Construction Management Facilities Management Site Hub: Business Process Flows The Authoritative Source for all Sites Store Lifecycle Management Analytics Site Selection Construction Management Store Procurement Lease Admin. Facilities Management Site Hub Master Site Records Centralized Data Storage Integration Services Data Quality Management* Merchandising, Supply Chain, Channels Merchandise Planning Merchandise Operations Warehouse Management Transportation CRM *Utilize OWB/ODI

What kinds of Information? Capturing site attributes of interest … Store Status (Prospective, Open, Close) Dates: New Construction, Remodel, Lease Format, Size, Age, … Locale Country, Weather, … Contacts Property Manager, Store Manager, … Competitor Distance from, # Parking Spaces, Size, … Hierarchies: Relationships Clusters: Geographic Area Trade Areas: Demographics & Psychographics Documents Drawings, Site Submittal Package, Stored in Hub and/or linked to a Document Repository, … Addresses Ship to, Ship from, Bill to, Receiving, … Suppliers Plant, Distribution Center, Grower, …

The Oracle Site Hub Solution A competitive weapon for site driven business Unique Sites Hub Product Architecture based on Open Standards Predefined, state-of-the art and flexible (over time) data model Out-of-the-box configurable End User and Data Steward GUI Web services, integration with Google Maps Full spectrum of site lifecycle management functionalities: building & maintenance, leasing management, facilities management, Assets management Out of box integration with 3 Oracle applications (Enterprise Asset Management, Inventory & Property Management) & with Oracle Trading Community Architecture Site Hub is the concrete proof that Oracle is delivering against Application Unlimited strategy, as it is a new product that will be released within the ebusiness suite 12.1 release at the end of this year. Site Hub is part of Oracle Master Data Management, a solution family aimed at addressing data consolidation and data quality problems, delivering key business benefits like cost reduction, increased agility and compliancy and better information. The key entities mastered by site hub are Sites, Locations and all related information like assets and parties. Site Hub provides an out-of-the-box data model with unlimited flexibility over time, fully integrated with Oracle Trading Community Architecture, the best-of-breed party and location data model which is the foundation upon which both Customer Data Hub and all the Oracle ebusiness Suite modules are built. Other than that, Site Hub provides ootb integration with other ebeusiness suite modules like, Property Manager and Enterprise Asset Management, as well as with Google Maps.

Site Attachments & Associations Key Capabilities Site Attachments & Associations Site Search Inventory, EAM, & Property Manager Extensible Attributes Integration to Google® Maps Hierarchies & Clusters Excel Import-Export Trade Area Groups Web Services Site Comparisons TCA Architecture Templates

Site Search Utilize a parametric search using site attributes Simple and Advanced Search Easy search with site identification information User defined searches on site attributes – No need for custom UIs

Extensible Attributes Create & track unlimited number of site attributes

Google Maps Utilize Google Maps to visualize sites & site-related data

Site Hub: Leveraging Excel

Classify sites into Hierarchies & Clusters Provide relationship management between sites Build hierarchical structure for sites Sites may exist in multiple hierarchies Group sites with one or more characteristics into clusters for driving business functions

Site Hub: Integration with Enterprise Asset Management

Site Hub: Integration with Property Manager

Assort sites into Trade Area Groups Associate related sites based on trading areas Trade Area Group with up to five (5) Trade Areas in Admin Role

Site Comparisons Compare sites side-by-side

Agenda Day 1 Business Issues, Site Hub Benefits and Target Industries Functional Overview Implementation / Integration Considerations FAQ / Q & A Demo Case Study Day 2 Review Case What’s coming next Partner Update Important Resources

Site Hub Deployment Options Option #1 – Site Hub and EBS are in One Global Instance Option #2 – E-Business Suite as a Spoke to Site Hub Option #3 – Site Hub only

Site Hub Deployment Options Option #1 – Site Hub and EBS are in One Global Instance Siebel MIDDLEWARE Oracle E-Business Suite with embedded Site Hub SAP Option #1: Spoke Data is continually kept in sync while migrated 1 Time Single Global Instance Vision, Lowering Costs and Increasing Benefits Allows Companies to sunset Legacy systems at any time All Site Data resides in Operational, Transactional EBS – Site Data is Actionable and Real Time Cons: Longer initial implementation timeframe to maintain single source of truth within operational system of EBS Legacy External Apps R12.1

PROs and CONs Option #1 – Site Hub and EBS are in One Global Instance Site Hub provides various integrations: Integration with EAM, Property Manager and Inventory Leverages Trading Community Architecture (CDH) Future Site Hub integration with EBS applications Single source of truth for the global database CONs Patches/Upgrades on EBS may impact Site Hub. System must be sized accordingly to handle multiple work processes (paths)

Site Hub Deployment Options Option #2 – E-Business Suite as a Spoke to Site Hub Siebel MIDDLEWARE SAP Oracle Site Hub Legacy R12.1 External Apps R11.x or R12.0 or R12.1 Oracle E-Business Suite

PROs and CONs Option #2 – E-Business Suite as a Spoke to Site Hub No constraints on Site Hub setup coming from the EBS implementation. Maximum freedom to define the master as needed. Allows implementing organizations to migrate to the single instance model at their own pace, while still taking advantage of a single source of site and customer reality. Patches/Upgrades on Site Hub will not impact on eBS, and vice versa. CONs The Site Hub setup is a separate/additional implementation. Additional integration development and maintenance is required. Pro: Staging area for data supporting work and approval processes due to synchronization process with EBS. Business events in CDH, not Site Hub. Can applications subscribe to CDH business events while subscribing to Site Hubs web service?

Site Hub Deployment Options Option #3 – Site Hub Only Siebel MIDDLEWARE Oracle Site Hub SAP Legacy External Apps R12.1

PROs and CONs Option #3 – Site Hub Only “Pure” site data management solution, which can be the basis for a new SOA compliant Enterprise Application Architecture Allows implementing organizations to begin realizing the value of E-Business Suite functionality, even before they have the E-Business Suite up and running Allows implementing organizations to plug in pieces of the E-Business Suite at their own pace, or keep legacy systems living on if migrating to the E-Business Suite is not an option Provides an easy migration path to single global instance vision CONs Spoke systems continue to live on Continued costs (IT and personnel) associated with maintaining disparate systems, with different technologies and platforms Last con is referring to creating parties, relationships, etc.

Agenda Day 1 Business Issues, Site Hub Benefits and Target Industries Functional Overview Implementation / Integration Considerations FAQ / Q & A Demo Case Study Day 2 Review Case What’s coming next Partner Update Important Resources

Frequently Asked Questions How does Site Hub integrate with rest of EBS? What applications share/use the Site Data? How does it integrate with other Hubs (CDH/PIM)? Integration with 3rd party applications? I use a non-Google application for geo-coding and map viewing. How can I use it with Site Hub? I have a custom address validation tool. How do I use it in conjunction with Site Hub? Can I integrate Site Hub with Stellant / AutoVue?

Agenda Day 1 Business Issues, Site Hub Benefits and Target Industries Functional Overview Implementation / Integration Considerations FAQ / Q & A Demo Case Study Day 2 Review Case What’s coming next Partner Update Important Resources

Agenda Day 1 Business Issues, Site Hub Benefits and Target Industries Functional Overview Implementation / Integration Considerations FAQ / Q & A Demo Case Study Day 2 Review Case What’s coming next Partner Update Important Resources

Case Study – Model A Large National Postal Services company is going through restructuring. The Govt. has decided to privatize the sector and this company needs to compete with the private vendors. Today, they provide mail delivery to private residents and by law, they are required to serve the complete private resident market. They also serve the mail delivery for corporate market, which may become optional in the future. They serve about 6 million homes in the country. In addition, they can deliver ‘junk’ or ‘advertisement’ mails to only those households who approve it. Mail is delivered via 277 distribution centers. Each distribution center typically handles about 50 routes. Each distribution center has about 15 to 20 mail delivery persons who handle 3 to 4 routes. A route typically covers one zip code, but can go across zip codes. A mail –man stops at about 200 mail stops (in a single route) and delivers mails to one or many mail boxes per mail stop. Today, the relation between mail box, mail stop, and route is the same for the whole week (or even months), but going forward, this co. would like the ability to define the routes differently based on the day of the week e.g. on Saturday, they would only like to serve fewer customer who pay a premium for it or they would like to serve the residential market only 3 days of the week. They also use a route optimization system that optimizes the routes every quarter. They would like to model the mail boxes/stops/routes in the system; they also want to model the residents in the system and create associations. These associations should change when a resident moves or goes on vacation.

Agenda Day 1 Business Issues, Site Hub Benefits and Target Industries Functional Overview Implementation / Integration Considerations FAQ / Q & A Demo Case Study Day 2 Review Case What’s coming next Partner Update Important Resources

Posten Norge: Value Chain SH plays here Inbound logistics Outward sorting Transportation Inward Sorting Outbound transportation Sequencing Distribution Letter and Parcel goods flow must be integrated, industrialized and precise. Highly complex operation with daily collections at 35,000 locations and delivery to 1.9 million locations Specified deadlines must be reached regardless of volume. Oracle Confidential – Internal use only

Posten Pareto Project Scope Objectives Complete register for Mailboxes, Stops and Routes within Norway Map around 6 million sites, linking all mail recipients to them Objectives Optimize routes and postal delivery logistics Reduce Postal Delivery Time/Costs Reduce administrative costs and comply with regulations Increasing efficiency and overall agility Reduce IT Costs Control and Improve Data Quality in a complex IT Environment Oracle Confidential – Internal use only

Posten Norge Entities Mapping to Site Hub (and CDH) Pareto Entity CDH/SH Entity Comments Route Hierarchy (SH) Collection of Stops. Stop Site (SH) Collection of mail boxes. Stops are part of 1 or more routes. Mailbox Use of Purpose to model its structure. Mail boxes, stops, and Routes have different sets of attributes Address Location (CDH and SH) Associated to Post Offices, Stops, and Mailboxes. Mail Recipient Party (CDH) Related to Address (and therefore to Postcode, District and Post Office) and to Mailbox. Oracle Confidential – Internal use only

Posten Norge Entities Customer Hub (CDH) Party Site Mail Recipient N ... M 1 ... N Party Site Mail Recipient N … M Address Mailbox 1 ... N N ... M Stop Route N ... M Site Hub (SH) Room Room Room BP Oracle Confidential – Internal use only

Posten Norge Entities Routes and Stops modeling with hierarchies Mail Recipient 1 MBX 1 S1 Mail Recipient 2 MBX 2 Breakpoint Mail Recipient 3 S2 S3 S4 Oracle Confidential – Internal use only

The Deal Products: Customer Hub (CDH), Site Hub (SH) Deal value: 1,525K USD Deal closed: Feb 2009 Competitors: Custom Built Solution based on .Net Why Oracle: Trusted Provider and Advisor, and strong local relationship with Posten Strong sales account management Strong support provided both by Site Hub Development and by the EMEA MDM SC Team, plus local knowledge and resources from Oracle Consulting Product completeness, flexibility and fit to Posten Requirements Strong commitment from Development to partner with Posten on this project - SIP Oracle Confidential – Internal use only

Agenda Day 1 Business Issues, Site Hub Benefits and Target Industries Functional Overview Implementation / Integration Considerations FAQ / Q & A Demo Case Study Day 2 Review Case What’s coming next Partner Update Important Resources

What’s coming Next Focus on Key Areas Site Hub V2 Partner Solution Retail Corporate Real Estate Public Sector Telco Site Hub V2 Partner Solution Site Optimization Site Selection & Market Planning

Site Hub V2 12.1.2 Advanced Hierarchy Management with UDA support Web 2.0 UI with drag and drop http://www-apps.us.oracle.com:1100/~jijiao/MyHierarchy/MyHierarchyUI.html# Comprehensive set of Web services Bulk Import Interface Support for user entered geo codes Automatic Site Numbering 12.1.3 Roles Based Security Date Effectivity for attributes/hierarchy Integrated Workplace Management – Enhanced integration with projects, EAM, and Property Manager Change Management / Workflow / Approvals Integration with Document Management DQM

Agenda Day 1 Business Issues, Site Hub Benefits and Target Industries Functional Overview Implementation / Integration Considerations FAQ / Q & A Demo Case Study Day 2 Review Case What’s coming next Partner Update Important Resources

Partner Update Tango Management Consulting – Johnston & Mclamb Based in US, formed by Bearing Point’s Real Estate Solution team Recommended by our Retail Sales Reps Co-development Partnership Preferred Implementation Partnership May partner with them for Site Selection and Market Planning Modules Johnston & Mclamb Site Optimization Solution on top of Site Hub http://analysis.johnstonmclamb.com/sitehub_training/#

Agenda Day 1 Business Issues, Site Hub Benefits and Target Industries Functional Overview Implementation / Integration Considerations FAQ / Q & A Demo Case Study Day 2 Review Case What’s coming next Partner Update Important Resources

Important Resources People Product Management: Lokesh Verma AGSS Solution Architect: Nitin Katare Site Hub Trainings – R12.1 Readiness Training User Guide Site Hub Home Page Site Hub Professional Community Page Site Hub Mail list – SITE_HUB_COMMUNITY_US@ORACLE.COM

Questions & Answers