Audience Profiling.

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Presentation transcript:

Audience Profiling

Audience

Audience

Audience

Audience

Audience

Audience

Basic Audience Analysis Each of the following considers politics, but notice how the audience differs: Blog Blog II C-Span Onion Jib-Jab

Consider the types of readers: Primary readers Action Takers Secondary Readers Advisors Tertiary Readers Evaluators Gatekeepers Supervisors From Johnson-Sheehan, Technical Communication Today, 2nd. Ed. P. 43

Analysis Determine what agenda the author has Consider who is likely to: Encounter the text Read the text Be affected by the text Discuss the text Refer to the text When making a claim about your analysis, always use plenty of examples from the text!