Beyond the Register: What is Retail Buying?
2004 Retail Sales Landscape
DELIVER PROFITABLE SALES GOAL OF EVERY RETAILER: DELIVER PROFITABLE SALES
Merchandising Career Path
From Point-of-Production to Point-of-Sale... What is Merchandising? From Point-of-Production to Point-of-Sale... PRICE PRODUCT PROMOTION PLACE PRESENTATION
PRODUCT Last Year History Emerging Trends Vendor Performance Key Items Determining Assortment Last Year History Emerging Trends Vendor Performance Key Items
PRICE 2 FOR 49.99 33% OFF CLEARANCE Perceived Value Competition Compelling and Profitable 2 FOR 49.99 Compelling Price Points Perceived Value Competition Average Retail 20% OFF COUPON 33% OFF CLEARANCE
PLACEMENT Geographics Demographics Door Trends Advertising Inventory Management Geographics Demographics Door Trends Advertising
PROMOTION Promotional Calendar Layout and Design TY vs. LY Advertising Promotional Calendar TY vs. LY Layout and Design Compelling Pricing
PRESENTATION Plan-O-Gram Grouping Signing Fixtures Extras Visual Display Plan-O-Gram Grouping Signing Fixtures Extras
Why a Retail Buying Career? Utilizes Multiple Disciplines Manage $7-40 M Buying Segment Entrepreneurial High Level Decision-Making Challenging, Fast-Paced, Dynamic
Performs Great Analysis Excellent Communicator WHO MAKES A GREAT BUYER? Performs Great Analysis FUN! Team Player Excellent Communicator Has a Sense of Urgency Gets Results Multi-Tasks