Beyond the Register: What is Retail Buying?

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Presentation transcript:

Beyond the Register: What is Retail Buying?

2004 Retail Sales Landscape

DELIVER PROFITABLE SALES GOAL OF EVERY RETAILER: DELIVER PROFITABLE SALES

Merchandising Career Path

From Point-of-Production to Point-of-Sale... What is Merchandising? From Point-of-Production to Point-of-Sale... PRICE PRODUCT PROMOTION PLACE PRESENTATION

PRODUCT Last Year History Emerging Trends Vendor Performance Key Items Determining Assortment Last Year History Emerging Trends Vendor Performance Key Items

PRICE 2 FOR 49.99 33% OFF CLEARANCE Perceived Value Competition Compelling and Profitable 2 FOR 49.99 Compelling Price Points Perceived Value Competition Average Retail 20% OFF COUPON 33% OFF CLEARANCE

PLACEMENT Geographics Demographics Door Trends Advertising Inventory Management Geographics Demographics Door Trends Advertising

PROMOTION Promotional Calendar Layout and Design TY vs. LY Advertising Promotional Calendar TY vs. LY Layout and Design Compelling Pricing

PRESENTATION Plan-O-Gram Grouping Signing Fixtures Extras Visual Display Plan-O-Gram Grouping Signing Fixtures Extras

Why a Retail Buying Career? Utilizes Multiple Disciplines Manage $7-40 M Buying Segment Entrepreneurial High Level Decision-Making Challenging, Fast-Paced, Dynamic

Performs Great Analysis Excellent Communicator WHO MAKES A GREAT BUYER? Performs Great Analysis FUN! Team Player Excellent Communicator Has a Sense of Urgency Gets Results Multi-Tasks