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Smart Label & Product Transparency Sandeep Rameja Copyright © 2018, Oracle and/or its affiliates. All rights reserved. | Confidential – Oracle Internal/Restricted/Highly Restricted

Copyright © 2018, Oracle and/or its affiliates. All rights reserved Copyright © 2018, Oracle and/or its affiliates. All rights reserved. | Confidential – Oracle Internal/Restricted/Highly Restricted

trans·par·en·cy [trans-pair-uh n-see] free from pretense or deceit  easily detected or seen through  readily understood characterized by visibility or accessibility of information especially concerning business practices In it’s very literal terms, the word transparency means something which can be easily detected or seen through. Something that can be characterized by visibility or accessibility of information. Copyright © 2018, Oracle and/or its affiliates. All rights reserved.

Did You Know ? “More than 7 in 10 shoppers are willing to switch from their usual brand to one that provides more in-depth information.” Food Marketing Institute & Label Insight Sept 18 Today’s Consumers want increased transparency from retailers and brands Shoppers are insisting on having a clear view into the food that they are consuming Shopper demand for transparency is fed by the plethora of information available at a consumers' fingertips Copyright © 2018, Oracle and/or its affiliates. All rights reserved.

Smart Labels & Label Insight 74% shoppers turn to the internet to seek out answers when they don’t find the information they’re looking for on the label. Label Insight's 2017 Shopper Trends Study Smart Label Transparency Initiative is created by GMA and FMI working with 90 different manufacturers and retailers that provide information to consumers that cannot be addressed by printed information on product packaging. Smart Label provides a plethora of product details that could never fit on a package label. It doesn’t just tell consumers what ingredients are included in products; it can explain what those ingredients are, why they’re in the product, what they do, and even where they come from. This might include detailed descriptions of how a product was made, how animals were treated during the development process or the environmental impact. The same level of detail is provided for food, beverage, and household products. Copyright © 2018, Oracle and/or its affiliates. All rights reserved.

Demo Let’s look at a quick demo Copyright © 2018, Oracle and/or its affiliates. All rights reserved.

Product Transparency Demo Flow Copyright © 2018, Oracle and/or its affiliates. All rights reserved. | Confidential – Oracle Internal/Restricted/Highly Restricted

Product Transparency Demo Flow Copyright © 2018, Oracle and/or its affiliates. All rights reserved. | Confidential – Oracle Internal/Restricted/Highly Restricted

Product Transparency Demo Flow Copyright © 2018, Oracle and/or its affiliates. All rights reserved. | Confidential – Oracle Internal/Restricted/Highly Restricted

Product Transparency Demo Flow Copyright © 2018, Oracle and/or its affiliates. All rights reserved. | Confidential – Oracle Internal/Restricted/Highly Restricted

Want to learn more? Technology, Transparency, and Trust: The World Is Watching and Consumers Are Deciding [BQS6490] - Michael Forhez, Global Managing Directory, Consumer Markets, Oracle - Patrick Moorhead, CMO, Label Insight Wednesday, Oct 24,  4:45 p.m. - 5:30 p.m. Park Central (Floor 3) - Stanford Copyright © 2018, Oracle and/or its affiliates. All rights reserved. | Confidential – Oracle Internal/Restricted/Highly Restricted