Monitoring a web sites health

Web Analytics - Definition Measurement of the behavior of visitors to a website Which aspects of the website work towards the business objectives Which landing pages encourage people to make a purchase Web Analytic information gathered from: Web_server_logfile_analysis Web_server_logfile_analysis

Web Analytics - Technologies Web server logfile analysis Recording transactions in a logfile Page tagging Passing page request and user information (JavaScript)

Web Analytics – Terms Hit A request for a file from the web server. Available only in log analysis. Page View A request for a file whose type is defined as a page in log analysis. An occurrence of the script being run in page tagging. In log analysis, a single page view may generate multiple hits as all the resources required to view the page (images,.js and.css files) are also requested from the web server.

Web Analytics – Terms Visit / Session A series of requests from the same uniquely identified client with a set timeout. A visit is expected to contain multiple hits (in log analysis) and page views. Visitor / Unique Visitor The uniquely identified client generating requests on the web server (log analysis) or viewing pages (page tagging). A visitor can make multiple visits. Repeat Visitor A visitor that has made at least one previous visit. New Visitor A visitor that has not made any previous visits.

Dashboards Software for gathering data from business applications Help managers visualize the collected information. Example, designed to give a manager up-to-the-minute customer sales data Create a visual "dashboard" for tracking specific metrics Size of transactions

Assignment Find one vendor of web analytic service Identify the Primary Service Offering

Web Site Health Whats broken? Links Graphics Content Whats Important? Prioritize Key to business Customer satisfaction

Web Site Health Prioritize Shopping cart abandonment Repeat visits Bells and whistles Shopping experience Revenue Cause and effect on the business

Web Site Health Sporadic problems Caching problems Supplier problems

Problems Consumers Face

Metrics customers value most

Google – free analytics Tour Funnel vision Visitor segmentation Geotargeting Concerns Security Privacy Other vendors?

Class Work Each student identify the vendor of web analytics and its competitive advantage Discuss the assigned case study from Googles site Answer: will Google's free service put the vendor out of business. Why or why not?