Description of Advertisement Classical Conditioning Advertising Name:_________________________________________________________ Date:____________________ Period:___ Overview: Ivan Pavlov discovered Classical Conditioning which is a form of learning through association.. The central rule to classical conditioning is that the unconditioned stimulus reflexively causes the unconditioned response. For example touching a hot stovetop (UCS) causes us to pull our hand back (UCR). The use of Classical Conditioning in advertising and marketing may not be as obvious as the dog and food example, but the same principles apply. Advertisers will display their product and will try to associate it with some sort of feeling or emotion. Task: Complete the following chart while looking up ads on youtube or the internet. Minimum of 3. Add the link under the description of the advertisement and then proceed with your interpretation as well as your identification of the classical conditioning principles. Input all groups members and email to khristian.cooper@gmail.com Product Name Description of Advertisement Classical Conditioning UCS ___________________________________________ UCR ___________________________________________ NS _____________________________________________ CS _____________________________________________ CR _____________________________________________