WHAT MAKES A GOOD SCRIPT? PRESENTER: CHETAN MOHITE
AGENDA Why videos? Why do videos fail? Scripting the perfect video Tips and best practices Demonstrations Questions
WHY VIDEOS?
WHY DO VIDEOS FAIL?
SCRIPTING THAT PERFECT VIDEO
IMPORTANCE OF A SCRIPT Organizes your thoughts Determines the flow Ensures consistency Helps interpret abstract concepts Gets everyone on the same page
PREREQUISITES Identify the stakeholders Confirm the objective of the video Know your target audience Have hands-on knowledge of the feature/product Identify the mode of demonstration Design a template
WHAT’S IN A SCRIPT? Author, Presenter, Stakeholder details Video Duration Objective Audience Level Scenario Functionality Overview of Actions
WHAT’S IN A SCRIPT…CONTD Click-by-click steps of each task to be demonstrated Scene-by-Scene: Script (voiceover) Visual /Screen Capture Action on Screen Production Notes
REVIEW PROCESS Scope Review Technical Review Editorial Review Usability Review
TIPS AND BEST PRACTICES
TIPS AND BEST PRACTICES Keep users engaged, don’t bore them Use humor wisely Keep it simple Read your script aloud Incorporate adequate pauses Limit the voice-over to 400 - 500 words, if possible (100 words/min) Create short videos to hold the attention of your audience
TIPS AND BEST PRACTICES Modes of demonstration Text-to-speech vs. voice-over Visuals – how much is enough? Practice your script as many times as possible
DEMONSTRATION
SUMMARY
QUESTIONS
THANK YOU