Persuasion! Lesson 1

Ethos Moral character, nature, disposition Synonyms: character, reputation

A man who works for the New York Times Who has better ethos? A man who works for the New York Times A man who works for the National Enquirer

Pathos A quality that arouses emotions Synonyms: emotional appeal, human interest

Which is a better example of ethos? An ad for animal rights depicting a cow in terrible living conditions An expert in philosophy claiming that abusing cows is unethical

Logos An appeal to logic

Which is a better example of logos? You should be a new hybrid car because they look cool. You should by a new hybrid car because it will save you money on gas.

Fallacious Based on incorrect or misleading information Synonyms: misleading, unfounded, illogical

rhetoric the study of the effective use of language

Lament (v.) to express grief verbally Synonyms: mourn, bewail, grieve for

Which is a better example of lament? A man feels sad about his mother’s passing. A man expresses his grief to his friends through a poem

Nondescript (adj.) Lacking characteristics Synonyms: plain, undistinguished, ordinary

Would a nondescript statue be very detailed?

Fret (v.) To worry Synonyms: worry, stew

Would someone who frets a lot be considered placid?

Relish (v.) To enjoy Synonyms: savor, enjoy, appreciate

What is something that you relish?

Waif (n.) A very thin, fragile looking person

Would an image of a waif appeal more to ethos, pathos, or logos?