The Cheesecake Factory, Abu Dhabi Student’s Name University Affiliation

The Story of the Cheesecake Factory The Cheesecake Factory in Abu Dhabi is a segment of a renowned Cheesecake Factory based in Detroit, Michigan. The history of the foundation of the Cheesecake Factory is full of successes. Cheesecake Factory was founded by Evelyn Overton in the 1940s (The Cheesecake Factory Co., 2014). She had an idea of starting the Cheesecake Factory after she found an interesting recipe in a local newspaper. She grasped an idea from the recipe, which she used as the foundation for the original cheesecake. Her first cheesecake made using that recipe got a huge acceptance from the public. She got more motivated and decided to start a small Cheesecake shop (The Cheesecake Factory Co., 2014). However, she later gave up at the expense of raising her two children. Nevertheless, she engaged herself in a cake supply business to restaurants in her home town.

The Story of the Cheesecake Factory…(Continued) Later, Evelyn and her husband together with the now grown children gave a trial to the Cheesecake Factory business in 1972 (The Cheesecake Factory Co., 2014). Through determination and hard work, the business had an enormous success. Within no time, the business had a variety of more than twenty cakes and deserts on the menu. David, their son, started a restaurant to showcase the products of his mother’s business. The guests at the restaurant liked the desserts. This saw the establishment of the first Cheesecake Factory Restaurant in 1978. This was the foundation of the modern day success. Currently, the Cheesecake Factory runs over 200 Cheesecake Factory restaurants around the world. The Cheesecake Factory Abu Dhabi is one in the chain of restaurants.

The Cheesecake Factory, Abu Dhabi The Cheesecake Factory in Abu Dhabi was established to meet the expansion strategy of the Cheesecake Factory with the aim of reaching a global scale. Cheesecake Factory is located in the Yas Mall on the Yas Island, Abu Dhabi (Zomato, 2014). The main product there is the cheesecake. Other common dishes are Buffalo wings, Tex mex egg rolls, fish, chips, and New Orleans spicy source. In addition, the Cheesecake Factory Abu Dhabi offers the Louisiana pasta, baked bread, masala, chicken, the Cuban sandwich and mushrooms, among others. Their menu has over 200 dishes to choose from (Zomato, 2014). The Cheesecake Factory Abu Dhabi is known for its high scale services and great foods. It is one of the most favorite restaurants in Abu Dhabi.

The Cheesecake Factory, Abu Dhabi Latest Discoveries The Cheesecake Factory has successfully snatched many awards, particularly in 2014. This has been because of the high quality services it offers (The Cheesecake Factory Co., 2014). Also, the Cheesecake Factory Abu Dhabi has become a preferred destination for many people. These have forced the Cheesecake Factory Abu Dhabi to discover ways to maintain the high customer base, while attracting more. The restaurant devises ways of improving quality and customer satisfaction, which have been their driving force. They have made efforts to include new varieties to join the over 200 foods and dishes in their recipe. Among the lately introduced cuisines are the Cajun Jambalaya Pasta, Ahi Carpaccio, and Endive Salad among others.

The Cheesecake Factory Abu Dhabi: Future Plans The Cheesecake Factory Abu Dhabi and the entire Cheesecake Factory restaurant chain have an optimistic future. Some of the future plans are international expansions, increase the employee and taskforce, have a world level management, and maintain the quality of the services. Above all, the Cheesecake Factory seeks to expand by opening new outlets and introduce new recipes.

References The Cheesecake Factory Co. (2014). Our story. Retrieved from http://www.thecheesecakefactory.com/about-us/ The Cheesecake Factory Co. LLC., (2014). The Cheesecake Factory. Retrieved from https://www.google.com/search?q=TCF+Co.+LLC&ie=utf- 8&oe=utf-8 Zomato, (2014). The Cheesecake Factory. Retrieved from https://www.zomato.com/dubai/the-cheesecake-factory-dubai- mall