GDPR General Data Protection Regulation EU: Coming May 25, 2018 Why does it matter to the Digital Marketer?

GDPR Goal: Give control of personal data back to the citizens and residents of the EU personal data: Any information relating to an individual, whether it relates to his or her private, professional or public life. It can be anything from a name, a home address, a photo, an email address, bank details, posts on social networking websites, medical information, or a computer’s IP address

More than just technology… processor a natural or legal person, public authority, agency or any other body which processes personal data on behalf of the controller controller determines the purposes and means of the processing of personal data

GDPR – What should you do? Data Know It Manage It Protect It Document It Comply