Museum of London Social Software Bilkis Mosoddik

Background Introduction Social software used by Museum of London Who am I? Social software used by Museum of London (online section at www.museumoflondon.org.uk/online) Twitter Facebook Blog YouTube Podcasts Flickr Wiki (under development)

Twitter http://twitter.com/museumoflondon

Facebook http://www.facebook.com/pages/Museum-of-London/27560776046

Blog http://www.mymuseumoflondon.org.uk/blogs/

YouTube http://www.youtube.com/user/museumoflondon

Podcasts http://www.museumoflondon.org.uk/onlineaudio

Flickr http://www.flickr.com/photos/museumoflondon/

Research on Facebook Research for dissertation What I looked at Carried out survey of Museum of London Facebook members 1245 members, 45 responses

What I found for Facebook Survey responses from 45 members - on average, 4 out of 5 comments were positive: “It seems that people dealing with it, are just bored and do it because they have to do it”. “Because I live in the north and it is easy to keep up to date with goings on Facebook because I am always on here!” “I think their website is the best resource but I’m glad to see them on Facebook as well.” “Notification of events at MOL is brilliant” “It’s easier to engage with as opposed to visiting a website”

What I found for Facebook 2 groups and fan page

What I found for Facebook Reading Facebook emails and update alerts Quote: “I selected ‘Have not visited since joining groups or becoming a fan’ because I don’t proactively visit pages. I only go in response to emails or other notifications from the page owner.”

What I found for Facebook 86% of all members visited MOL website as a direct result of MOL’s presence on Facebook In addition, most Facebook members wanted to know what events were taking place at MOL and get updates of changes & 18% attended a ‘late’ event as a result

Conclusion of findings 100% of members want MOL to continue on Facebook & most would recommend MOL and MOL on Facebook to other people Very few visitors are engaging with MOL through Facebook More effort needs to be put into improving the communication on Facebook to make it effective MOL is not utilising Facebook enough at present and only use it for information purpose only It appears people want to receive information and be prompted and guided to available content in the most convenient way. Museums must find alternative ways to engage with visitors and remain in touch with them Museums can gain more visitors through use of social software, however, MOL is not utilising it enough at present and only use it for information purpose only

What am I doing now? Regularly Twittering Regularly adding Facebook status updates on fan page Regularly blogging Ensuring all comments, Tweets and messages at Museum of London is responded to Museums must find alternative ways to engage with visitors and remain in touch with them Museums can gain more visitors through use of social software, however, MOL is not utilising it enough at present and only use it for information purpose only

Any questions? Museums must find alternative ways to engage with visitors and remain in touch with them Museums can gain more visitors through use of social software, however, MOL is not utilising it enough at present and only use it for information purpose only