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Community Outcomes Strategy Effectiveness Community Outcomes Enhancement Strategies
Underage drinking prevalence outcomes Targeted influencing factor outcomes
Clay Counts Strategies Reduce number of youth in grades 6, 8, 10, and 12 who report consuming alcohol in the past 30 days by 8 percentage points or 25% decrease Reduce number of students who report having 5 or more alcoholic drinks in a row at least once in the last 2 weeks by 5 percentage points or 25% decrease
Binge Goal = 15.7% = target met 30 Day Use Goal = 25.8 = target met
Drinking trends… BINGE DRINKING 2012 Target : 15.7% 2011 Rate: 13.2% EXCEEDED GOAL! 30-DAY-USE 2012 Target: 25.8% 2011 Rate: 23.7% EXCEEDED GOAL! Project Success – multi-faceted approach Sessions for high-risk students School-wide activities Education Referrals
Questions?
Program and participant outcome data Extent of saturation Plotting your own strategies Breakdown of Strategies
Extent of Saturation
Extent of Saturation Clay Counts Version Why such HIGH media numbers?
Every 15 Minutes MAJOR EXPOSURE Special Edition of The Clay Center Dispatch who has a circulation of 6200 Every 15 Minutes is shown on Twin Valley Telephones local access channel which has 3800 subscribers News articles/ Community Announcements on KCLY which has a potential of 130,000 listeners Participants, Parents, and Audience at Every 15 Minutes Event
*Saturation Patrol *Project SUCCESS *Media Campaign *Every 15 Minutes *Group presentations *Newsletters *Sticker Shock
Questions?
Most involved sectors Under-utilized sectors Community readiness/awareness shift Key leader support
Clay Counts Sectors USD 379 Law Enforcement Medical Civic Groups Volunteers Lions Club Youth Groups Parents School Board City/Co Gov Rotary Faith Community BPW
Youth serving organizations Sports Parent Meetings Faith- based youth mtgs
Key Leader Support Clay Center Police Chief Bill Robinson School Counselor Kristin Wright Health Administrator Dana Rickley Intial Coordinator Lisa Seley Community Prevention Specialist Jodie Biesner
Questions?
Impeding factors Continuing progress Lessons learned
Future Plans Sustainability Widening of Focus Increase Recognition of Clay Counts
Impeding Factors
Proudest Moments Culture of change Data Movement Collaboration and Support during Every 15 Minutes
Community Outcomes Strategy Effectiveness Community Outcomes Enhancement Strategies Thank you!