The International Social Media Marketers SEO Field Guide

Search Operator Site:

Site: Offers Ranking Power Clues. Run For various search engines from different geos. See whats ranks with power. Add individual letters.

First 2 Site: SERPS, Somewhat Indicative Of Each Engines Algorithmic Respect For Type Of Content

Search Engines Index Social Differently

Business & Political Biases

Only one result? Well…right.

Chrome Translation Is Your Friend

Finding Themed Conversations & Users Is The Cornerstone Of Data Driven Community Outreach

Understanding WHAT Indexes Where, Crucial For SEO

We Studied

7 Search Engines Google US Google DE Google IN Google UK Baidu Bing UK Yandex

45 Social Media Platforms Blip.tv Dailymotion Funny or die Justin.tv Metacafe Ustream.tv Viddler vimeo YouTube US Youku tudou Dailybooth Flickr Photobucket Picasa

Taobao Blogspot Livejournal Posterous Wordpress Xanga Wretch.cc Tumblr Twitter Sina weibo Jaiku Facebook Google+ Myspace Orkut Tuenti Renren From Various Countries

Alibaba Linkedin Vkontakte.ru Xing Delicious Digg Reddit Sphinn Stumbleupon technorati Disqus Mahalo Quora Foursquare Gowalla For Actionable SEO Insights

We Wanted to Know What Social Indexes?

Social Platform Categories Location B2B Video Picture Blogging Microblogging Social Bookmarking Q&A

Location

Active user profiles only, no business profiles present Primarily active user profiles, some business profiles present

Mostly site resources (About, For Business, Blog, etc…) Primarily site resources (Blog, Join, API, etc…), some business profiles and no user profiles

1 results (homepage) Primarily site resources (Regions, API, Portal)

A fair mix of site resources and business profiles All results from the /trips section

B2B

Main portal, supplier, manufacturer & exporter profiles Primarily user profiles, with a few company profiles and the Direct Ads portal User profiles, no company profiles

Supplier, manufacturer & exporter profiles Site resources (Blog, About Us, Mobile, Groups Directory) Main portal & site resources (Privacy, Corporate, TOS, etc…)

Fair mix of site resources & supplier, manufacturer & exporter profiles All 1 st page results from Groups section Forums section

All supplier, manufacturer & exporter profiles Site resources (Portal, About, Jobs, What is, Hiring), Answers, company profiles Main portal, & a fair mix of user & business profiles

Video

Show names & some episodes User pages/channels with description, thumbnail Profile name with description Channels with description, thumbnails Topics, videos, channels, thumbnails Channels, thumbnails Video with description, thumbnail User/channe & videos with description,

Site resources, users, and videos Site resources, videos, thumbnails, users Videos with description Channels, site resources Tags, topics, videos, site resources, thumbnails, channels Channels, topics, site resources Site resources, videos, users Channels/users, site resources, videos Topics, site resources, videos, thumbnails

Videos, episodesUsers, videos Videos, Users Homepage only Tags, videos, users Channels, videos

Site resources and shows Site resources, videos, thumbnails, users, channels Users, videos Channels, site resources Topics, videos, channels Channels, topics, site resources Site resources, videos Videos Videos, thumbnails

Pictures

Users Users, photostreams, groups Resources only, no UGC Tags, groups, users

Users, site resources Users, photostreams, groups, site resources, tags Resources only, no UGC Tags, groups, users, site resources

Users, site resources Users, photostreams, groups, site resources, tags Resources only, no UGC Site resources

Thumbnails Resources only, no UGC

Blogging

Blogs (Not posts) Blogs, site resources Blogs Posts Blogs

Blogs (Not posts) Blogs, site resources Posts Blogs, site resources

Blogs (Not posts) Blogs, site resources Home page only Blogs Posts Blogs

Microblogging

Users, dev discussion Users, site resources Users

Users, dev discussion, site resources site resources Users, site resources

Home page only site resources Users

Social Networking

PagesUsers/pages – Bands, music (US only) Site resources, communities Places, pages Apps, games, pages

Pages, site resources Users/pages Bands, music Site resources, communities Places, pages Apps, games, pages

Home page only Site Properties Site resources, communities Places, pages Apps, games, pages

Pages and site resources Bands, music Site resources, communities Site resources

Bookmarking

Users Site resources, users, categories PostsCategories, countries, users, links Tags, people

Site resources Site resources, categories Some categories Posts, site resources Categories, site resources, users People, articles

Some site resources Posts, users Users, posts, comments Users, posts Users Homepage only

Site resources, users Posts, users, site resources Topics Posts Topics, site resources, links People, categories

PagesUsers, categories

Q & A

PagesSite resources only

Pages, topics, answers Site resources only

PagesSite resources, users, questions

Social/SEO Tips Use The Site Operator, Deep Into URL Keyword Searches Across Categories Link Build To Social Assets That Index Be Aware Of Business/Cultural Biases Translation Tools Are Your Friends Reverse Engineer site: Operator As Participation Roadmap

Thank You!