Total Content Ratings (TCR) and Total Ad Ratings (TAR) Measurement

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Presentation transcript:

Total Content Ratings (TCR) and Total Ad Ratings (TAR) Measurement Total Content Ratings (TCR) – reports unduplicated viewing of video content linear TV, digital and on-demand Platforms across ad loads. Architecture consists of: linear TV ratings, digital in TV ratings, Digital Content ratings And VOD content Ratings. Total Ad Ratings (TAR) – reports unduplicated viewing of linear and dynamically served ads from TV ratings and Digital Ad ratings. Linear TV Rtgs TCR TAR Content measured Program content/ads Program content only Video/Display ads Universe US TV HHs Total US Pop Crediting Viewing credited to day/time of telecast Viewing credited to episode (regardless of day of telecast) Credited to ad campaign on daily basis Time-shifted Viewing Credited to day of air Credited to day of view Ad Load Linear ad load Varying ad loads/or no ads Linear/dynamic ads DVR DVR & VOD up to 7 days DVR up to 35 days; no limit VOD Source: Nielsen