Understanding Hub & Spoke Marketing It’s not about wagon wheels or bike wheels… It’s about using your personal Realtor web site & your resulting brand, as the center for all your marketing efforts Copyright 2018 Frank Gutowski

Why do people go to a Realtor’s Personal site? There is only one real reason they ever go there… Because they were directly engaged by some means other than an organic Google search for houses. They come to your site with clear purpose in mind set by some direct engagement that drove them. They did not stumble on your site They’re looking for information presented by that “direct engagement” nothing else. Direct engagements are the ends of the Spokes Your site becomes the Hub, that’s not by accident Copyright 2018 Frank Gutowski

As a Hub, what role does my Web Site actually play? It has one role and it should play it well… It must be the landing zone for every marketing effort you ever make or plan to make, for Your Brand or Listings. It becomes the Hub of fully integrated marketing efforts of Your Brand and Your Listings. It’s part of that marketing plan that differentiates you from others. It does that simply without distractions. As a Hub, what role does my Web Site actually play? Copyright 2018 Frank Gutowski

Just what are those “Spokes”? These spokes are specific touchpoints with clients or potential clients, directly engaging them to take an action, where you present them with additional information of interest to them. Email News letters Facebook MLS Brokers web site Virtual tour links Digital Ad’s Printed Ad’s Direct word of mouth Business cards Copyright 2018 Frank Gutowski

I don’t get it. Please draw me a picture FB Broker Site Email & Newsletters Your Site Brochures On and off site Snail Mail Zillow Trulia Realtor.com You Tube Digital Ads Virtual Tour / Video Links Copyright 2018 Frank Gutowski

What happens when they get to my site? Your site should automatically do these things in exactly this order… Serve exactly what you said you would… Do it simply without confusion & with it mobile compatibility... Subtly entice them with more information, news listings etc… Gather as much information behind the scenes as possible: how they got there, their behavior on the site (what they looked at), how long they stay FB Broker Site Zillow Trulia Realtor.com You Tube Email & Newsletters Snail Mail Brochures On and off site Your Site Your Brand Virtual Tour / Video Links Deliver Gather Client info behind the scenes Listing Info Photos Video News Subtly entice client to spend more time Copyright 2018 Frank Gutowski

What do I need on my site to “entice”? Every asset presented on your site should display these attributes Mobile compatible assets Photos… High Def & professional Listings… stand out, no distractions Videos… short, some professional production quality News items… timely with broad interest. Articles as a whole should display broad appeal News items… Less than one in ten should be about you. Don’t brag, present quality. What do I need on my site to “entice”? Copyright 2018 Frank Gutowski

Copyright 2018 Frank Gutowski Well it could be, but it just wouldn’t be YOUR hub. Your Broker site is just one of many things they serve. Remember that “Entice” thing and give the client exactly what they ask for? Here’s what actually happens at that Broker site. Ads for products YOU don’t actually sell & your client’s are not buying Their Branding listing presentations that takes people away from your page Distractions & Disclaimers Gross videos of you that you hate (but they're free) Then, at the end, lists of never ending initials of certifications no one understands or cares about. There is only one designation that really counts… you are a Realtor. Finally a really nice contact form that contains even more ads. My Broker builds personal web sites for every agent. Can that be my Hub? NOPE! Copyright 2018 Frank Gutowski

Don’t be overwhelmed We’re here to help Give us a call and we will be happy to go over in more detail how this all works and can benefit you and your business… Frank Gutowski Copyright 2018 Frank Gutowski