Are you making the most of your Online presence? SESSION: AP075

Welcome #APC2011 Thanks for your time this morning. My name is Jeff Flanagan and I’m the Digital Marketing Lead for Microsoft Australia. In my day to day role at Microsoft, I’m tasked with identifying ways we can grow the business through digital channels. And isn’t digital changing quickly. In a world centered around a digital economy I’m tasked at identifying ways to improve the business (whether that be growing revenue or improving customer satisfaction, At Microsoft – we aim to focus on customer benefits rather tha products, understand Ask questions via twitter It is a great pleasure to be able to share with you some ways for you to increase your on This is a session where you’ll

Social Email Web Search Mobile TODAY Align your activities to moments of truth.

MOST AUSTRALIANS ARE ONLINE 17M Australians have at least one computer in their home 1/3 of people 18+ have more than one type of computer 93% of the Australian population has an internet connection at home

TODAY’S EXPERT PANEL Jeremy Wilson Digital Strategist Wunderman Tanya Chadha Snr Social Media Strategist Ogilvy 360o Dennis Wong Search Director Reprise Media

58% of all queries are 3 or more words FACTS 58% of all queries are 3 or more words 94% of internet users use search Google changes its algorithm at least 450 times a year 87% of all clicks are organic How to make the most of Search today, has it changed over time? Define objective of your website? Paid vs organic – user Mobile search is growing Good platform to analyse Cheat Sheet

Average open rate across the board hovers at 22% FACTS Average open rate across the board hovers at 22% Click-through rate varies wildly, but circles in around 3.5% No industry suffers from more than an average 0.85% unsubscribe rate 'The top performing (online) investment of last year was e-mail followed by online content then social media.' Focus.com Marketing Benchmark Survey June 2011STAT or PIC Jeremy to read FACTS

Design Design around content Keep layouts simple TIPS Design Design around content Keep layouts simple Use web safe fonts like Verdana

Copy Use personalisation Have a clear call to action Keep it short TIPS Copy Use personalisation Have a clear call to action Keep it short Place links in line

90% 10% of people trust advertisers FACTS of people trust recommendations from people they know 90% How do we leverage this on our website?

SOCIAL FEEDS

49% of internet users watch at least one online video per day FACT 49% of internet users watch at least one online video per day

Mobile web browsers account for 7% of all web traffic FACT Mobile web browsers account for 7% of all web traffic

FACTS 1M users – 10% growth MOM 10.6M active users. 7.1M daily > 85,332 ITDMs/CIOs 1M users – 10% growth MOM 10.6M active users. 7.1M daily We hear Social Media is dead. Do you think this growth will continue? And should every company have a Facebook page? 6.5M visitors per month

Q&A Search Social Email Web Mobile

HELPFUL STUFF Optimising your Paid and Organic Search strategy Making the most of Email Implementing Social Feeds Tips for Videos End with a quote!! All available on the Partner Portal

REACH OUT TO US JEFF FLANAGAN DENNIS WONG JEREMY WILSON TANYA CHADHA Digital Marketing Lead Microsoft Australia Search Director Reprise Media P M E 02 9870 2418 0421 926 774 jefffl@microsoft.com P M E 02 9994 4285 0418 475 517 Dennis.wong@reprisemedia.com.au JEREMY WILSON TANYA CHADHA Digital Strategist Wunderman Snr Social Media Strategist Ogilvy 360o P M E 02 9776 1745 0449 878 010 Jeremy.Wilson@wunderman.com P M E 02 8437 5316 0439 990 488 tanya.chadha@ogilvy.com.au