How Can I Learn How Effective My Website Is?

Analytics Reports (i.e. Google Analytics) Usability Study Website Visitor Study There Are Generally 3 Different Ways To Measure Website Effectiveness

Now Lets Take a Closer Look at Each Method Each Has Its Own Value and Role in Determining How Well Your Website is Functioning

Objective Usability Study Navigation and Design Elements Website Visitor Study Actual Visitor Behaviors and Actions Website Analytics Numerical Site Usage Data

Methodology Usability Study Analysis Evaluating Site with Focus Group(s) and Standardized Best Practice Guidelines Website Visitor Study Quantitative Research Conducted on Actual Customers Who Are Visiting Website Website Analytics Analysis of Website Traffic Gathered Electronically

Now Lets See What Each Study Provides

Website Analytics Usability Study Website Visitor Study Website Visitor Study # Hits / Pages Viewed / Time on Site Where Visitors Come From / Keywords Used Site Structure & Design Navigation, Layout, Content Demographic Profile Visitor Actions Overall Satisfaction Visitor Experience / Behavior / Perceptions Analysis of Various Visitor Groups

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