Sports Marketing & Advertising Packages HTN Sports Video Content for Local and National Marketing Solutions © 2018 COPYRIGHT Hometown Networks LLC . ALL RIGHTS RESERVED

Bill Rasmussen (Founder) Speaker Visionary Leader

Its Not Luck if it Keeps Happening Bill Rasmussen pioneered the first 24-hour sports cable TV channel, Seen by 91,405,000 paid subscribers.  Single-handedly landing the biggest advertising contract in history to-date Anheuser-Busch making Budweiser the "exclusive beer advertiser" on ESPN? He invented Sports Center viewed by 78.527% of households in the United States.  Also in 2012, he received the Lifetime Achievement Award from Sports Launch Magazine. In 2014 Rasmussen was named Sports Business Leader of the Year Rasmussen was inducted into the 2016 Hall of Fame for transforming how sports and pop culture intersect. Became the best selling Author of "Sports Junkies Rejoice" The birth of ESPN. Bill Rasmussen pioneered the first 24-hour sports cable TV channel, Seen by 91,405,000 paid subscribers.  Single-handedly landing the biggest advertising contract in history to-date Anheuser-Busch making Budweiser the "exclusive beer advertiser" on ESPN? He invented Sports Center viewed by 78.527% of households in the United States.  Also in 2012, he received the Lifetime Achievement Award from Sports Launch Magazine. In 2014 Rasmussen was named Sports Business Leader of the Year by the Minnesota State University Rasmussen was inducted into the 2016 Hall of Fame of Cynopsis Sports in New York City for transforming how sports and pop culture intersect. Became the best selling Author of "Sports Junkies Rejoice" The birth of ESPN.

National Demographics Market Size There are 26,407 public High Schools, 10,693 private and prep school and 36,540 Health clubs and fitness centers with multiple gyms, courts and fields, serving multiple sports, and that is just the USA. HTN Sports serves a global market. Audience Fans of local leagues, community teams, high school and travel Club Sport teams Frequency & Placement Game videos are frequently viewed multiple times, shared and watched all the way through. (Average view time of a game video on YouTube is only 4.5 minutes) Branding opportunities include banners and monitor ads in the gym, slider graphics, pre-roll video commercials before the game video, half-time mentions and logo at the end of the video, plus linked banner ads on HTN Sports Common objection is that you can’t be fair to all schools or all sports within a school All teams if you are doing club teams – How to choose? We say let them decide what games to stream – We supply the means They supply the content You supply the support SOURCE: US Department of Education https://www2.ed.gov and https://www.statista.com/statistics/244922/us-fitness-centers-und-health-clubs/

(As an Example) Phoenix Metro Market Size 4.66 million Phoenix Met Area Schools There are 1104 High Schools, public and private schools HS Athletes Phoenix Metro has 111,324 students(s), Approx. 31-50M athletes Public Multi-use Sport Centers The Sports Centers we are equipping, have an average of 250,000 visitors per year, which translates to potentially 8000 – 20,000 viewers per month per each location. Highly engaged audience. National Reach HTN Sports reaches a national and world-wide audience of 30 countries Source: https://high-schools.com/directory/az/cities/phoenix/ Common objection is that you can’t be fair to all schools or all sports within a school All teams if you are doing club teams – How to choose? We say let them decide what games to stream – We supply the means They supply the content You supply the support

Cost Comparison to TV by Cost-Per-Thousand: HTN Sports Sponsorship Package Local TV Commercial on one station Venue with 250,000 visitors annually Total Possible Viewers = 20,833 Total Possible Viewers = 20,000 viewers* $10,000 / 4000 most probable viewers per tournament Pre-roll commercial will be aired on 64 games x 2 tournaments = 128 games per month $10,000 / $350 Cost per Airing = 28 commercial views in one month 128 x 8 x 9.7 CPM = $10,000 128 x 21M x 3.7 CPM = $10,000 28 x 23 x $15.5 CPM=$10,000 +Re-broadcast option on 420 athlete ProFile websites CPM can be much higher depending on timeslot Common objection is that you can’t be fair to all schools or all sports within a school All teams if you are doing club teams – How to choose? We say let them decide what games to stream – We supply the means They supply the content You supply the support Source: * local abc affiliate and https://www.laneterralever.com/from-nielsen-ratings-to-comscore-the-evolving-landscape-of-tv-audience-measurement/

A Hybrid Solution Better than Online Advertising: Your embedded ad stays with the video ‘forever’ No more Pay-Per-Click No more unfortunate ad placements that end up next to inappropriate content or other unsavory ads All the visual appeal of video at 1/4th – 1/2 the price of TV Advertising All the interactivity of online advertising Clicks through to your website or landing page No association to Facebook and Google unethical data collection practices Your ad is associated with “G” Rated, wholesome sports content Your ad may support student athletes achieve their dream of playing in college Common objection is that you can’t be fair to all schools or all sports within a school All teams if you are doing club teams – How to choose? We say let them decide what games to stream – We supply the means They supply the content You supply the support Source: * local abc affiliate and https://www.laneterralever.com/from-nielsen-ratings-to-comscore-the-evolving-landscape-of-tv-audience-measurement/

A Hybrid Solution How HTN Sports Stacks up Media Cost Engagement Growth Local Television $200 - $1500/30 sec Passive 3.9 hrs. per day Declining (diluted) Record & Skip Ads Cable Channels $500 - $1200 per hour and up More targeted 3.9 hrs. per day Crowded Record & Skip Ads HTN Sports $80 - $200 per hour Highly interested Multiple Touch-points, interactive Quickly Growing YouTube &Google Ads $1 to $2 per click Average View Time 4 minutes Troubled Facebook/Instagram $0.31 - $0.61 per click Highly engaged but loosing members #DeleteFacebook Common objection is that you can’t be fair to all schools or all sports within a school All teams if you are doing club teams – How to choose? We say let them decide what games to stream – We supply the means They supply the content You supply the support Source: * local abc affiliate and https://www.laneterralever.com/from-nielsen-ratings-to-comscore-the-evolving-landscape-of-tv-audience-measurement/

Ambassadorship Program DePauw University Local Arizona Universities Currently working on How to videos in preparation for webinars and summer program.

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An Exclusive Offer Secure your place in the Hometown community on the HTN Sports channel Gain control of your ad placements by associating your brand and products with wholesome local sport content on the HTN Sports channel Maximize your company’s visibility in simple, straight-forward online and onsite advertising in and around the games and events ‘for the life of the video’ No more Pay-Per-Click Simple ROI evidence The Opportunity Create new campaigns enhancing your visibility locally and nationally Expand marketing reach to focus directly on the targeted demographic (families & fans) Reach Millennials in a way that will resonate with them for associating with their team sport and create loyalty as they mature into the next generation of consumers. An affordable solution for businesses that will benefit from visual appeal but for whom conventional cable or television advertising does not make sense.