Paul E. Eppen Sr. Vice President and Chief Marketing Officer Welcome to 201 Training- Process Delivery! (Introduction of Speakers)

Agenda “Fix marketing” Taking it to the next level Investing in the DeVry University brand

“Fix Marketing” Improved direct mail results More efficient TV program/model Internet lead program: held costs – improved conversion Agency strategy: best-in-class

“Fix Marketing” All these efforts led to: Steady lead flow Quality – not Quantity More diverse lead generation portfolio

“Fix Marketing” Website Visits

Taking It to the Next Level Add expertise in database/modeling Upgrade CRM system: better/ quicker response Increase local marketing resources Focusing vertically on product line marketing

Taking It to the Next Level

Investing in the DeVry University Brand Good progress in re-launching DeVry University brand: Implemented in all marketing channels 95% of recruiting material/collateral Incorporating into physical locations

Investing in the DeVry University Brand Results to Date Are Good Empirical Technology TV response up 10% Landing Page conversion up 25%+ Website traffic up significantly Cultural Strong buy-in by operations Local marketing folks fired up Good local implementation of new “look”

Investing in the DeVry University Brand Future Messaging 90% employed in 6 months $40,000 average starting salary “90/40”

Summary At DeVry University we are: Short-term: Increasing marketing efficiencies Mid-term: Building our talent and resources Long-term: Investing in our Brand