CANNES YOUNG LIONS COMPETITIONS 2018

TEAM IRELAND IN 2017

Young Lions – Winning Gold Emma Wilson and Kyle Schouw, designers from RichardsDee Agency took their place on the global stage as they were awarded a gold medal for Team Ireland in the Design category. This is the first time Ireland has ever taken home gold in the Young Lions Competition in its’ 23 year history.  

Young Lions 2018 IRELAND WILL COMPETE IN 6 CATEGORIES MEDIA PR YOUNG MARKETERS DIGITAL FILM PRINT 12 IRISH YOUNG LIONS COMPETING AT CANNES….

Young Lions Competition in Numbers 2017 DIGITAL DESIGN FILM PRINT 18 8 30 7 MEDIA PR YOUNG MARKETERS 23 16 19

ALL YOU NEED TO KNOW All information is on the website www.iapi.ie/awards/cannes-lions

We will hero you! .

Winning 2017 YL Print Entry for Jigsaw (Young Mental Health Charity) Print Young Lions Sponsored by INM The winners of the 2018 Print Young Lions will have their work printed in 2 national newspapers for six weeks – thanks to INM Deliverblees Print Advertisement (jpeg/png/PDF - max filesize: 10MB) 300 words detailing how it meets the brief e.g. Insight and strategy behind your work, target audience. Winning 2017 YL Print Entry for Jigsaw (Young Mental Health Charity)

PR Young Lions sponsored by PRII and PRCA 1. 450 words that break down as follows The creative idea i.e. the potential for industry impact (150 Words) The strategy: target audience, target media, PR planning and approach (150 words) The execution i.e. implementation of PR activities (150 words) 2. 10 slide Powerrpoint Contestants should use at least 2 elements or channels that are predominantly PR driven 3. One slide that visually summaries your presentation saved as Summary Slide As the most prestigious international annual advertising and communications awards, over 35,500 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Film, Print, Outdoor, Interactive, Radio, Design, Product Design, Promo & Activation, Film Craft, Mobile, Branded Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium, Creative Effectiveness, Creative Data and Innovation ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals.

Scoring for PR & Print Young Lions Creativity (40% of vote) Strategy & Insight (20% of vote) Tactics & Execution (20% of vote) Relevance to brief (10% of vote) PRINT Creativity 50% Strategy including insight 20% Relevancy 20% Execution 10%

Jury Presentation Schedule for shortlisted teams Tuesday 20 March – Media. (Digital does NOT present) Wednesday 21 March – Film Team Thursday 22 March – PR Team. (Print do NOT present) Friday 23 March  - Young Marketers As the most prestigious international annual advertising and communications awards, over 35,500 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Film, Print, Outdoor, Interactive, Radio, Design, Product Design, Promo & Activation, Film Craft, Mobile, Branded Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium, Creative Effectiveness, Creative Data and Innovation ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals.

FAQs Can I enter more than one category? No. Can I enter multiple times in the same category? No. One entry per team. Agencies can enter multiple teams. Can I work with people outside my agency? Yes, no problem. The only caveat is that both people need to be working for IAPI member agencies, unless it’s PR.   As the most prestigious international annual advertising and communications awards, over 35,500 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Film, Print, Outdoor, Interactive, Radio, Design, Product Design, Promo & Activation, Film Craft, Mobile, Branded Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium, Creative Effectiveness, Creative Data and Innovation ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals.

FAQs I’m a student can I enter ? No. Cannes Lions rules not ours You have to working in an agency, or you can be interning. (Staff email and your linked in profile needed ) If I entered last year can I try again? Yes, so long as you are under 30 I’m solo and don’t have a partner to enter with Email tania@iapi.com and we’ll do some speed dating As the most prestigious international annual advertising and communications awards, over 35,500 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Film, Print, Outdoor, Interactive, Radio, Design, Product Design, Promo & Activation, Film Craft, Mobile, Branded Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium, Creative Effectiveness, Creative Data and Innovation ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals.