Starter Activity Conduct a Mindmap of the key content (At least 15 minimum) of the topics we have covered so far: 1.1 Marketing 1.2 Product Trial and Repeat.

Slides:

Advertisements

Similar presentations

Customer focus And the Marketing mix.

Advertisements

Lim Sei cK.  If your business is to succeed, you have to be able to sell your product.  Businesses that succeed do so by creating and keeping.

Marketing Chapter 8.

BTEC Business Level 3 Unit 3- Assignment 4 P6, M3.

Promotion Lesson Objectives:  Define promotion  List promotional mix activities  Explain what can influence the promotional mix.

Theory on Pricing Strategy

Lesson 9 – Branding and Differentiation

Added Value AS Business Studies.

Slide 1 Lesson Structure Starter: Why is it important to market a new product? (10 Mins) Worksheet on advertising media analysis – using Marketing methods.

Learning Target I can explain the advantages and disadvantages of the different types of advertising media.

Marketing Is All Around Us. Quick Think How would you define Marketing? Activities that fall under its umbrella.

Identify the 4 P’s. Learning Objectives To be able to identify and discuss the different parts of the marketing mix To be able to identify the relevance.

Marketing Basics. Marketing  Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings.

2.02Classify the functions of marketing and the marketing mix.

Product Trial The way a business persuades customer to try a new product or service. Can also build brand loyalty and repeat purchase.

133 Pricing Strategies AS Edexcel New Specification 2015 Business

Starter Activity Complete the worksheet provided by your teacher!

P ROMOTION Unit 3 Topic 3.1. W HAT IS P ROMOTION ? Promotion gives the consumer information about the rest of the marketing Mix. It gives customers: The.

Today I will: investigate through reading, writing, listening, and engaging discussion the “Marketing Mix” So I can: List and understand the four components.

The first step in developing a marketing strategy is to understand your customers, enabling reaction to their changing needs and the changing dynamics.

Salman Ahmed Qurraishi.  Advertising mean “to Communicate”  Advertising is defined as any “paid-for method of promotion”. Advertising is the main form.

MARKETING MIX. What is Marketing Mix? The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet.

Promotion. The marketing mix Promotion is just one part of the marketing mix, which is also known as the 4Ps: Product Price Place Promotion.

1. Define and understand Marketing 2. Identify the seven functions of marketing and give examples of each. 3. Differentiate between Goods and Services.

Marketing Revision.

Introduction to Marketing

Using the Marketing Mix: Promotion

The Importance of Marketing

Introduction to marketing Use in conjunction with the Portakabin case study summary THE TIMES 100.

Introduction to Marketing

Books needed today. Read pages 20 – 23.

WELCOME TO Marketing BMI3C Teacher: Mrs. Helen Zurawski

Introduction to Marketing

Starter Question for discussion - What tools do businesses use to help convince potential customers to purchase their product?

3.1.5 Branding and differentiation

Marketing CTE Introduction.

Introduction to Marketing

Market Mapping Unit 1 Topic

Indicator 1.04 – Employ marketing information to develop a marketing plan Part 1.

15 November November 2018 Market Segmentation.

Starter Activity Complete the worksheet provided by your teacher!

Starter Activity Complete the worksheet provided by your teacher!

Marketing Mix The 4 P’s and 2 c’s.

3.4 – Using the marketing mix: Price

Introduction to Marketing

The Marketing Mix Promotion

Starter Activity Complete the worksheet provided by your teacher!

Introduction to Marketing

Unit 1: Introduction to Small Business

The Marketing Mix: Price

Thursday 10th October 2013 Mr Nicholls

Competition Unit 1 Topic

4 P’s - Price.

Lesson Objectives All students will understand

Lesson 3: The Marketing Mix

Starter Activity List all the places you can purchase An ipod A TV

Nat 4/5 Business Management

Starter Activity Conduct a Mindmap of the key content (At least 15 minimum) of the topics we have covered so far: 2.1 Design and Research Development 2.2.

Marketing – 4 P’s PRODUCT.

Starter Activity Think of THREE products. Write down what makes them different from other products in terms of the following: Function Cost Appearance.

Lesson 3: The Marketing Mix Product and Price

Why do businesses need to promote themselves? =5mins

Lesson: competition Starter 5 mins Multi-choice question

4 P’s - Price.

Introduction to Marketing

Unit 1 – Strategies Used in the Sports and Entertainment Industry

Presentation transcript:

Starter Activity Conduct a Mindmap of the key content (At least 15 minimum) of the topics we have covered so far: 1.1 Marketing 1.2 Product Trial and Repeat Purchase 1.3 Product Life Cycle 1.4 Branding and Differentiation

Topic 1.5: Building a Successful Marketing Mix Unit 3: Building a Business

Learning Objectives To understand the following key term (AO1): Marketing Mix To apply how large businesses builds a successful marketing mix. (AO2) To evaluate the uses and limitations of a business’s marketing mix. (AO3) What are we learning today? By the end of the lesson you should be able...

Marketing Mix Marketing Mix: A combination of factors which help a business take into account customer needs when selling a product, usually summarised as the 4P’s Product Price Place Promotion

Product: You must customer needs. The public likes exciting car chase movies and Vin Diesel as an actor. Take a successful formula (there have been 5 successful Fast & Furious films) and make another one. For packaging . Film posters are the product image so keep the same logo and make sure you have the key features – tough guys and fast cars

Who did they aim at? How did they promote the film? Promotion: Fast and Furious 6 promoting through a variety of promotion methods. Who did they aim at? How did they promote the film? Promotion Type Google Adwords IMDb Review online iTunes Stream film online Youtube Preview video

Promotion: They will get the film reviewed in magazines/ online/ TV/ radio and advertise in newspapers

Price Cinemas decide on the price of film entry but when Fast and Furious 6 is on DVD they may charge a higher premium price as it is a successful film. They may add extras to the DVD to add value so they can charge more.

Place: The film studio must get the film into national cinema chains like Vue and Odean so their product can be seen. Likewise when on DVD they need it to be available online in Amazon and in the high street in HMV etc.

Writing a marketing plan You’ve just been appointed as Marketing Manager at £65,000 a year and have been asked to come up with a Marketing Plan to refresh/ renew a well know product (it could be a product extension) using the 4 Ps Choose one of the products below and write a detailed plan Target Market – age / gender / wealth Product –will you change it / new features Promotion – how / where / why ? Price – any difference – if so why? Place – where will you sell it and are their new opportunties/ places?

Timed question You have 20 minutes to read Over To You on page 33 and answer the 4 questions. For the last 8 mark question – choose Two or three elements of the Marketing mix and explain what they must do e.g. PRICE – must have a similar or lower price than competitors or use price promotions

Plenary As a class we are going to complete the following activity: