Proposed Marketing Plan Your Name Director of Internet Services

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Presentation transcript:

Proposed Marketing Plan Your Name Director of Internet Services eMedia Proposed Marketing Plan Your Name Director of Internet Services "All Media...All the Time"

Product Definition Internet Media provider Publishing service Music and videos Articles and trade papers Historical papers archive Publishing service Papers Articles Books Games and more…

Competition The big picture Performance ratings Bookstores E-sites Media services Performance ratings Position Stability E B M Performance Price

Changes in market share, costs, pricing, and competition Market Summary Changes in market share, costs, pricing, and competition Mass Adopters Number of customers Early Adopters Late Adopters Time

Packaging & Fulfillment Product Positioning Pricing Look Fulfillment issues COGs Cost of goods vs. materials

Distribution Distribution plan and strategy Distribution channels National International Distribution operations eMedia unit responsibilities Schedules

Pricing Plans

Promotion & Marketing Launch plan Marketing Promotions Product announcement Marketing Karen Santos Promotions Internet/Direct mail Stores

Sales Outlook

THANK YOU! MediaLoft Our Partners The eMedia unit