Mace Security International, Inc

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Presentation transcript:

Mace Security International, Inc OTCPINK: MACE 3rd Quarter 2016 Analysis 11/13/2018

Mace Security International, Inc 3rd Quarter 2016 Analysis Certain statements and information included in this presentation constitute “forward-looking statements” within the meaning of the Federal Private Securities Litigation Reform Act of 1995. When used in this presentation, the words or phrases “will likely result,” “are expected to,” “will continue,” “is anticipated,” “estimate,” “projected,” “intend to” or similar expressions are intended to identify “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are subject to certain risks, known and unknown, and uncertainties, including but not limited to economic conditions, dependence on management, our ability to compete with competitors, dilution to shareholders, and limited capital resources. 11/13/2018

Mace Security International, Inc 3rd Quarter 2016 Key Takeaways Continued to build significant positive momentum; Delivered meaningful improvement in all key metrics Q3 2016 versus Q3 2015 Delivered revenue growth in key sales channels Delivered product distribution expansion in all channels of distribution Core product sales increased double digits 11/13/2018

Mace Security International, Inc Net Sales by Channel - Nine Months Sept. 2016 versus 2015 Increased sales in every key category Company continued to grow top line, improve results and cut costs Sporting Goods + 7.2% Consumer + 63.2% Web/Direct Sales + 18.7% Tactical Division - (25.4)% International +137.8% OEM/Other - (13.0)% All Channels + 33.8% 11/13/2018

Mace Security International, Inc Net Sales by Channel- 3rd Quarter 2016 versus 2015 Significant growth in key channels with opportunities in other channels Sporting Goods + 13.7% Consumer +122.9% Web/Direct Sales + 10.7% Tactical Division - (42.3)% International +218.2% OEM/Other - (35.6)% All Channels +58.3% 11/13/2018

Mace Security International, Inc Gross Profit by Channel – Nine Months, Sept. 2016 versus 2015 Sporting Goods + 15.2% Consumer + 79.8% Web/Direct Sales + 12.2% Tactical Division - (38.5)% International +131.6% OEM/Other + 38.3% All Channels + 39.4% 11/13/2018

Mace Security International, Inc Gross Profit by Channel – 3rd Quarter, 2016 versus 2015 Sporting Goods + 22.7% Consumer + 142.8% Web/Direct Sales + 8.0% Tactical Division + 37.9 % International + 204.2% OEM/Other + 75.6% All Channels +70.2% 11/13/2018

Mace Security International, Inc 3rd Quarter 2016 Key Takeaways The American Original, Mace® Brand Mace Security International, Inc, located in Cleveland, Ohio, is a diversified manufacturer and provider of personal defense and security products to consumer and business market segments under the world renowned Mace® Brand. Since 1970, Mace® Brand has been the original trusted brand for personal defense sprays, while continuously adding high quality security products to the brand line through the years. Mace® Brand supports their products through warranty and educational programs. Mace® Brand directly distributes and supports its branded products and services through strategically targeted customer channels which include mass market retailers, wholesale distributors, independent dealers and e-commerce marketers. 11/13/2018

Mace Security International, Inc 3rd Quarter 2016 Key Takeaways Just over half (51%) said they own Mace brand pepper spray. Pepper Shot (13%), Sabre (9%), and American Defender (8%) are the next most common brands owned. One in ten (10%) said they do not know what brand they owned. *Study done by Balance Inc. in 2013 11/13/2018

Mace Security International, Inc 3rd Quarter 2016 Key Takeaways Consumer Personal Profiles 11/13/2018

Mace Security International, Inc 3rd Quarter 2016 Key Takeaways New Housing – improved efficiencies in manufacturing New improved Flip top lid – increased radius for larger fingers Housing now stamped Mace® Brand and Made in the USA Improved plastic in all areas – especially assembly of the product Increased radius of opening for key chain 11/13/2018

Mace Security International, Inc 3rd Quarter 2016 Key Takeaways Continued our brand dominance with innovative packaging New packaging is environmentally friendly - less use of plastic Improved design and marketing platform Cost effective materials and assembly Packaging has been recognized internationally as BEST IN CLASS 11/13/2018

Mace Security International, Inc 3rd Quarter 2016 Key Takeaways New Displays and Distribution which is driving sales and sell through at retail 11/13/2018

Mace Security International, Inc 3rd Quarter 2016 Key Takeaways Mace Tactical at the American Correctional Association Happy customer with Service Dog with NiteBeams Collar

Pin, Like, Tweet - Empower. Mace Security International, Inc 3rd Quarter 2016 Key Takeaways Pin, Like, Tweet - Empower. Sharing content and engaging with customers world wide through social media channels, we’re able to give them the best safety information and answer any questions quickly. 11/13/2018

Mace continues to support empowerment and giving back to the community Mace Security International, Inc 3rd Quarter 2016 Key Takeaways Mace continues to support empowerment and giving back to the community 11/13/2018

Mace Security International, Inc 3rd Quarter 2016 Key Takeaways Mace partnerships to drive the brand and sales opportunities Mace partnerships to promote empowerment 11/13/2018

Mace Security International, Inc 3rd Quarter 2016 Key Takeaways Mace partnerships to drive the brand and sales opportunities Mace partnerships to promote empowerment 11/13/2018

Mace Security International, Inc New Distribution by Channel - 3rd Quarter 2016 Channel of Distribution Number of Accounts Sporting Goods 7 Consumer 3 Tactical 9 International - Other Totals 19 11/13/2018

Mace Security International, Inc New Distribution by Channel – Nine Months, Sept., 2016 Channel of Distribution Number of Accounts Sporting Goods 25 Consumer 17 Tactical 16 International 4 Other 3 Totals 65 11/13/2018

Mace Security International, Inc 3rd Quarter 2016 Comparable Financial Results 11/13/2018

Mace Security International, Inc 2016 3rd Quarter versus 2015 3rd Quarter Sales & Gross Profit 11/13/2018

Mace Security International, Inc 2016 3rd Quarter versus 2015 3rd Quarter Sales Key Channels 11/13/2018

Mace Security International, Inc 2016 3rd Quarter versus 2015 3rd Quarter Gross Profit Key Channels 11/13/2018

Mace Security International, Inc 2016 3rd Quarter Comparative Financial Results 3rd Quarter 2016   2015 Percentage Net Sales $2,706 $1,710 58.2% Gross Profit $1,166 $641 81.9% GP % 43.1% 37.5% SG&A Expenses $940 $925 +1.6% SG&A Exp. % 34.7% 54.1% Net Income (loss)   $250 $(335)  EBITDA $272 $(331) 11/13/2018

Mace Security International, Inc YTD 9 Months ending 9/30/16 Comparative Financial Results 2016   2015 Percentage Net Sales $6,816 $5,094 33.8% Gross Profit $2,822 $2,030 39.0% GP % 41.4% 39.9% SG&A Expenses $2,772 $2,816 <1.6%> SG&A Exp. % 40.7% 55.3% Net Income (loss)   $130 $(577)  EBITDA $179 $(570) 11/13/2018

Our Mission at Mace Security International, Inc Our Mission at Mace Security International, Inc. is empowering your world through safety & security Customers Deliver best in class products & services for our partners and customers Employees Be a great place to work where people are inspired to be their best and achieve their goals Shareholders Be a disciplined, forward-thinking brand driven to maximize shareholder value 11/13/2018