Blockchain Loyalty

The problem: Loyalty programs are failing to deliver. Disillusion Saturation & Homogenisation. Marketing Assault

The solution Disillusion Genuine Value Saturation & Homogenisation Differentiation Marketing Assault Permission Marketing

Our research: The dominant loyalty currency of the day is periodically replaced with something better. Ancient Egypt Workers rewarded with physical bread & beer tokens 1793 Merchant customers rewarded with copper tokens 1872 Grand Union Tea Company customers rewarded with tickets 1896 S&H Green Stamp members rewarded with stamps 1981 American Airlines frequent flyers rewarded with miles 1987 South West Airlines frequent flyers rewarded with points

For the first time, we can support digital currencies which can be trusted

Our research: Early players

Our research: Unify Rewards University Of NSW (Sydney) Q4-17 Members earned Ether cryptocurrency for transacting at 12 campus retailers. 78% rating for motivating spend at retailers 85% likelihood to recommend to family & friends 86% rating cryptocurrency more appealing than loyalty points vs 59% for their favourite loyalty program vs 57% for their favourite loyalty program

The solution A disruptive loyalty program built on the Blockchain, which rewards members with cryptocurrency for their spend & their attention Load credit cards Transact at retail partners Spend at retail partners Transact with affiliates Sell on a trading exchange Store & sell personal data Load other crypto Hold & speculate

With finite supply, an increase in demand immediately translates into an increase in value Price S P2 P1 D2 D1 Quantity

A currency that grows in value as membership grows Cryptocurrency Major program points Increase In Popularity

How it works: Our new promotional model, which reinvents advertising. Members earn ABC Coins for submitting data into their personal data wallet: Brands identify members to target with segmentation tool: Member invited to accept promotional offer from brand: Links to Social Media accounts Member receives & and agrees to view offer Demographic, plus likes & interests via surveys and games Geolocation Social media profile Likes & interests Member earns bonus coins for their attention Scanned receipts from major retailers Demographics Transaction history . . . plus more coins if they take-up offer. Their purchase data is also added

How it works: The App will attract a massive injection of value into the program. The member downloads the ABC Coins App… …and can deposit other major cryptocurrencies such as Bitcoin… …which they can then seamlessly spend at retail partners. The global cryptocurrency market will exceed £1 trillion in 2018*. Let’s make it easy for consumers to spend their crypto-balances with participating retailers. *CNBC

Technology Retail Partner Point of Sale E-Commerce Platform EFTPOS Redeem API Loyalty Corp Platform Member Account & Coin Balance Coin App with Mobile Pay Secure Switch & EFTPOS Integration Gamification Gift Cards Member Comms Blockchain Platform Trading Exchange

Is a decentralised loyalty program possible?

Thank You