Presented by Brad Jacobson The Publisher on the Web Exploiting the new online sales channels

Overview 1.Why an Online Commercial Web Site 2.Construction Options 3.Use Case 4.Web Enablement Product 5.Professional Services

What can a web site do for my business? Exploitation of New Sales Channels Direct Access to Products using Online content Quick to Market E-Books Subscribed Series Mixed media products Rapid Delivery of Changing Content Never Out of Print Direct Sales to the Consumer Self Service Portal Delivery Status Account Settlement Sales and Subscription Management Account Maintenance Remote Access

What can a web site do for my business? Exploitation of New Sales Channels Direct Access to Products using Online content Quick to Market E-Books Subscriptions Mixed media products

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What can a web site do for my business? Exploitation of New Sales Channels Direct Access to Products using Online content Quick to Market E-Books Subscribed Series Mixed media products Rapid Delivery of Changing Content Never Out of Print Direct Sales to the Consumer

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What can a web site do for my business? Exploitation of New Sales Channels Direct Access to Products using Online content Quick to Market E-Books Subscribed Series Mixed media products Rapid Delivery of Changing Content Never Out of Print Direct Sales to the Consumer Self Service Portal Delivery Status Account Settlement Sales and Subscription Management Account Maintenance Remote Access

What business can I conduct right now? Physical Book Sales E-Book Sales POD Online ONLY Content Sale Subscription Time Based Campaigns Delivery of Information Consumers Trading Partners Authors Reduce Customer Service Costs

Construction Options Building It Build it yourself Design control Technically complex Manage internal resources Dont build it yourself

Construction Options Building It Build it yourself Design control Technically complex Manage internal resources Dont build it yourself Hosting It Host it yourself Infrastructure Security Dont host it yourself 3 rd Party Aggregator Can Use Your Existing Website

Construction Options Building It Build it yourself Design control Technically complex Manage internal resources Dont build it yourself Hosting It Host it yourself Infrastructure Security Dont host it yourself 3 rd Party Aggregator Can Use Your Existing Website

Web Site Use Cases Anonymous User creates an account Registered User logs into the System Registered User tries to login but has forgotten their password Registered User logs out of their account Registered User updates their details Registered User updates their personal and billing address Registered User updates their delivery address Registered User adds a new delivery address Registered User changes their password User views product details User adds a product to the shopping cart User removes a product from the shopping cart User views their shopping cart Etc...

Web Enablement Online Access to Bookmaster Fully Integrated with Bookmaster Operate in Real Time to Bookmaster Utilize Business Rules from Bookmaster Importation of Agent Sales into Bookmaster Distribution Process Controlled by Bookmaster Web Site Development Independent of Bookmaster Development Web Site Controls the User Experience

Web Enablement - Sales Bookmaster Access via Web Browser Product Meta Data Shopping Cart Management Payment Management On Demand Order Delivery Status

Web Enablement - Subscriptions Facilitates the Full Sales Process Access Rights Control Mixed Media Support Three Levels of Control: Administrator Buyer Consumer Payment Management Content Assignment

Web Enablement - Distribution Distribution Process Controlled by Bookmaster Integrate with POD (3 rd Party or In-House) Integrate Digital Distribution (3 rd Party or In-House) Payment Processing by Delivery Status Content Access Controls Access Keys IP Address User ID & Password Delivery Retry Management

IBS Professional Services Use Case Scenario Development Web Development Consultation System Operational Implementation End to End Web Site: Design Build Implementation

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