Lindsay DeCarlo 2010 Summer Internship 2009

Dwell looks at contemporary culture through the lens of architecture. Dwell Media consists of a content-driven magazine, website and trade show focused on modern architecture and lifestyle, in particular residential architecture. Mission: “To demonstrate that a modern house is a comfortable one. That today's best architects are able to fashion environments that are at once of the moment and welcoming. And the only way we know to demonstrate that a home is truly livable is to show it as it is lived in” - Karrie Jacobs Audience: Dwell reaches a desirable and largely untapped demographic of affluent, professional, well-educated readers

Daily Tasks As a Sales/Marketing Intern Faxed and filed insertion orders Researched potential advertisers Updated salesforce database Prepared for and attended sales meetings

Answered attendees’ general and registration questions via email Los Angeles Convention Center 15,200 attendees Conference Curated Exhibits (“Kitchen Ecology” & “Dwell Outdoor”) Home Tours Organized and managed all contract and insurance information for exhibitors Answered attendees’ general and registration questions via email Registered exhibitors

Sales Calls Flagged advertisements in past issues Scanned and compiled related editorial content based on advertisers’ target demographic ex: articles ranging from garage design, to urban planning, to designing the taxi cab for Mercedes and BMW meetings Learned how sales people pitch Dwell to potential sellers

My Experience I chose to do marketing because I wanted to learn more about the business end of the design world. I quickly learned that I am far more interested in the creative and editorial side of publishing. Dwell was a really unique experience because I was able to see how a design publication speaks to its readers, a very passionate and informed audience, not only through print, but also through the website and trade show.

The Best Part One of the things that I loved most about working at Dwell was the exposure that it gave me to a variety of design galleries, blogs, and books that I may never have found on my own.

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