商务 跨文化交际 Cross-Cultural Communication in Business Culture

Index : 1. definitions of culture and the characteristics of culture. 2.The concept of Intercultural Communication 3. the definition, formation, and the characteristics of Cultural Identity. 4. subculture, co-culture, and subgroups

Onion

Discussion: Differences and Similarities 1. What do you find as the most impressive parts from the clip? 2.What might be the other cultural differences as far as you know ? ( from your experience or you learn from movies, books, etc.). german

1.1 Define culture from different perspectives From Intellectual Perspective From Anthropologic Perspective From Social Perspective From Psychological Perspective From Intercultural Communication Perspective

1.2 Characteristics of Culture Culture Is Learned Culture Is a Set of Shared Interpretations Culture is Adaptive Culture Involves Beliefs, Values, and Norms Facets of Culture are Interralated Culture is Ethnocentric

Culture Is Learned We learn culture from ______, ____ parents friends We learn culture from ______, ____ ______________,_______,_______ ___________________________. and even strangers who are part of the culture other family members

Culture Is a Set of Shared Interpretations All communications take place by means of symbols

Danger Cloud of fortune Pound Wrong Religion Right

Culture and Symbols 如鱼得水 害群之马 落汤鸡 热锅上的蚂蚁 牛饮 like a duck to water black sheep like a drowned rat like a cat on a hot tin roof drink like a fish

Culture is adaptive

“车到山前必有路，有路必有丰田车”

Champagne in France Whisky in UK Beer in Germany Fruit milk in Singapore Black tea in China

Culture Involves Beliefs Values Norms

a. Beliefs Beliefs refer to the basic understanding of a group of people about what the world is like or what is true or false .

Burning joss sticks in temple Pilgrimage to Mecca

Intercultural communication ethics Western ethic African ethics Buddhist ethics Hindu ethics Islamic ethics

b. Values Values involve what a culture regarded as good or bad, right or wrong, fair or unfair, just or unjust, beautiful or ugly, clean or dirty, valuable or worthless, appropriate or inappropriate, and kind or cruel.

c. Norms Norms refer to rules for appropriate behavior, which provide the expectations people have of one another and of others.

Norms in the Army: Salutes Constantly being challenged Holidays Dressing styles Marriage and children manners (at table ;to the elderly and women, etc)

What may happen if you don’t follow the norm in the society? What may happen if you don’t follow the norm in the army? What may happen if you don’t follow the norm in the society?

Facets of Culture are Interralated You touch a culture in one place and everything else is affected. --Hall,1977

The women’s movement changes Gender roles Sexual practices Educational opportunities The legal system Career opportunities Female-male interaction (more example: globalization)

Culture is ethnocentric (民族中心论） A universal tendency for people to put its own culture in a central position

Intercultural conflict and Culture C Model 跨文化冲突根源　　 第三文化框架 Values 价值观念 Values 价值观念 Perception 感知 Perception 　感知 Culture A 第一文化 Culture B第二 文化 Ways of thinking 思维方式 Ways of thinking 思维方式 Beliefs 信念 Beliefs 信念 Communication Style 沟通方式 Communication 　　style 沟通方式 B A Culture C 第三文化 Intercultural conflict and Culture C Model

Presentation Demonstrate some typical cultural characteristics (values, norms, customs, etc.) Give the class some multiple choice questions or discussion questions.

Formation of Cultural Identity Characteristics of Cultural Identity

Cultural identity refers to one’s sense of belonging to a particular culture or ethnic group. People consciously identify themselves with a group that has a shared system of symbols and meanings as well as norms for conduct.

Jacky Chen Jacky Chen, Chinese famous Kong Fu movie star, expresses his loyalty to Chinese culture by wearing Chinese traditional clothes and advocating Chinese culture.

Formation of Cultural Identity Unexamined cultural identity Cultural identity search Cultural identity achievement 3 3 3

Characteristics of Cultural Identity Cultural identity is central to a person’s sense of self. Cultural identity is dynamic. Cultural identity is also a multifaceted component of one’s self-concept.

Speculations How was a certain value or belief formed in a certain culture? ( P.21) How might a person's cultural and ethnical experience influence their career path? (p.24)

1.4 Subculture, Co-culture, and Subgroup Subculture and co-culture A subculture is a segment of society that shares a distinctive pattern of customs, folkways, and values that differs from the pattern of the larger society. It is a culture existing within a larger, dominant culture. “Sub” implies inferior so “co” is used to indicate the idea of equality.

characteristic traits that distinguish them from others within Subgroups are groups of people possessing characteristic traits that distinguish them from others within a larger society or dominant culture.

Hippies

Topic for discussion: Can you identify some other living styles that could be categorized into subculture? Are you a member of one of them?(p.28)

Presentation Find some subculture groups and describe their living styles. Q & A Multiple choices role plays

Presentation work From Misinterpretation to Business (communication) Failure Show the class some scenarios of business failure due to the misunderstanding by a different culture and give further analysis by PPT. （Brand names, communicative styles, business strategies, manners,etc）