Unit 1 Unit 2 Unit 3 Unit 4 Unit 5 Unit 6 advice, n. (p. 60) agency (p41) appeal, n. (p. 61) arrangements (p. 26, 29) asset management (p. 55) bar code (p. 62) bar, n.  (p. 63) book (p. 29) bottle, n.  (p. 63) box, n.  (p. 63) brand, n. (p. 52) business trip (p. 26) buying, n. (p. 16) car manufacture (p. 16) cash and carry, adj.  (p. 59) catalogue (p. 14) chain store  (p. 59) charges (p46) checkout counter ( p. 62) code of practice (p. 6) colleague (p. 26) communication skills (p.20) company (p. 16) company history (p. 48) competing, adj. (p. 52) conference, n. (p. 28) consumer (p. 58) cooperative, adj. (p. 12) courteous (p. 12) cultural difference (p. 26) culture (p.26) culture gap (p. 30) custom care (p. 6) customer (p. 6) customer loyalty (p. 6) pioneer (Pg. 49) dealership (p. 42) department (p. 18) departmentalize  (p. 59) digit (p 62) disposable (p. 52) diversify  (Pg. 52) door-to-door sale  (p. 59) down-market, adj (p. 23)  e-commerce ( p. 59) embrace (p. 33) negotiate  (Pg.52)  establish, v. (p. 48) established, adj (p. 48) event (p. 48) expansion (p 18) experience (p. 48) extension ( p. 67) face-to-face (p. 30) film, n. (p. 16) foreign business trip (p.26) founder (p. 48) friendly (p. 12) functional (p. 64) goods (p. 6) guarantee, n. (p. 13) hard sale (p. 40) holding company (p. 16) household name (p. 52) hypermarket  (p. 59) increase, v., n. (p. 43) industries (p 25) information technology(p.16) insurance (p. 52) Internet  (p. 58) invest, v. (p 19) itinerary (p. 26) jet lag (p. 30) key date (p. 48) launch, v. (p 19) mail-order catalogue ( p. 58) management consultant (p.38) manufacturer  (p. 58) margin  (p. 58) market, n. (p. 17) merge (p. 55) modify  (Pg.52)  multinational, n. (p. 16) nationality (p. 32) negotiate  (Pg.52)  offer (make/accept) (p. 14) pack, n.  (p. 63) packaging ( p. 63) panel (p42) parent company (p. 16) participate (p. 42) patent ( Pg. 51)  premises (p46) price, n.  (p. 58) produce (p. 43) product range (p. 52) production (p. 16) professional (p.12) proportion (p42) provider (p. 20) public relations (p. 15) range (p. 6) recruit, v. (p. 39) recruitment, n. (p 20) repeat business (p. 6) report, n. (p. 42) reputation (p. 59) retail outlet  (p. 58) retailer ( p. 58) risk (Pg. 55) scanner ( p. 62) schedule, n., v. (p. 26) sector (p 21) selling, n. (p. 16) seminar (p. 29) service, n. (p. 6) services, n. (p. 6) shopping centre/mall  (p. 59) soft-sell, adj. (p40) specialist retailer (p. 59) staff (p. 7) stock, n.  (p. 63) strategy (p38) subsidiary, n. (p. 16) supermarket  (p. 58) supplier ( p. 62) SWOT analysis (p38) telecommunication, n. (p. 16) throw (p. 29) trademark, n. (p. 63) travel, n., v. (p. 26) troubleshooting, n. (p38) TV shopping channel ( p. 58) upgrade (p. 15) up-market, adj (p. 23) well-dressed (p. 12) wholesaler  (p. 58) work, n., v. (p43)

Unit 7 Unit 8 Unit 9 Unit 10 Unit 11 Unit 12 achievement (p.84) acquisition (p. 119) advertisement (p. 72) advertising (p. 81) annual report (p. 110)) appliance (p. 76) aspect  (pg.132) asset (p. 84) availability of labour (p. 96) availability of raw materials (p. 96) award (p. 77) backing (p. 76) balance sheet (p. 110) benefit (p. 72) borrow (p. 110) business environment (p. 96) cash-flow (p. 126) charge interest (p. 125) collaborative (p. 91) collective (pg.91) compete (p. 134) competition (p. 134) competitive edge (p. 142) competitor (p.76) confrontational (p. 91) consensus (pg. 91) consumer durables (p. 81) control (p. 91) corporate responsibility(p.122) credit card (p. 126) creditor (p. 125) curriculum vitae (p. 142) customer profile (p. 72) cut, n, v (p. 96) debt (p.125) debtor (p. 126) decline, n, v (p. 105) delaying tactic (p. 126) deposit (p. 114) deterrent  (pg. 125)  develop (p. 77) dividend (p. 110) earnings per share (p. 119) economic recession (p. 96) end justifies the means (p 91) enter new markets (p. 134) environment (p. 122) equal opportunity (p. 122) equity (p. 119) ethical consumer (p. 122) ethical policy (p. 122) exchange rate (p. 114) exclusive, n, (p. 141) exploit workers (p. 133) export, v, n (p. 105) eye-catching (p. 75) fall, n, v (p. 105) fast moving consumer goods fmcgs (p. 81) feature (p. 72) finance (p. 110) financial result (p. 110) firm, n (p. 98) first world (p. 122) fraction (p. 111) global market (p. 134) gross profit (p. 110) higher productivity (p. 84) idea (p. 77) import, n, v (p. 105) inflation (p. 99) infrastructure (p. 99) innovation (p. 77) Unit 7 Unit 8 Unit 9 Unit 10 Unit 11 Unit 12 inspirational (pg. 89) interest rate (p. 110) invent (p. 77) investment (p. 110) invoice (p. 126) job satisfaction (p. 84) job security (p. 84) labour costs (p. 96) legislation  (pg. 125) liabilities (p. 110) line manager (p. 85) long-term gain (p. 123) loyal (p. 123) machine (p. 77) main competitor (p. 134) management style (p. 84) market leader (p. 134) market share (p. 134) miscellaneous (p. 113) motivation (p. 84) net profit (p. 110) objective (p. 86) offshore bank account (p110) old-fashioned (p. 75) open market (p. 134) operating profit (p. 117) outsell, v. (p. 137) overcharge (p. 126) overhead (p. 117) payment on time (p. 122) penalty  (pg. 125) performance appraisal (p. 85) perk (pg. 95) pie chart (p. 117) prize (p. 77) product (p. 72) product policy (p. 122) profit and loss account (p. 110) profit, n, v (p. 96) prototype (p. 75) raw materials (p. 78) referee, n. (p. 142) retain, v. (p. 135)  rise (p. 117) rival, n. (p. 136) salary (p. 84) save (p. 116) sceptical (pg. 125) self-discipline ( pg. 87) self-sufficient (pg. 124) share (p. 110) shareholder (p. 110) social interaction (p. 84) spending power (p. 122) stabilise (p. 105) state of the economy (p. 96) status (p. 84) stock exchange, n. (p. 135) style of management (p. 84) tax year (p. 110) tax, n, v (p. 96) third world (p. 122) trademark, n. (p. 138) training (p.84) trend, n, v (p. 96) turnover (p. 110) unemployment (p. 96) unique selling point – usp (p. 72) variation (p. 97) work force (p. 122) workplace culture (p.89)