Victorian Government Campaign: Raingardens Media Agency: Mitchells

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Presentation transcript:

Victorian Government Campaign: Raingardens Media Agency: Mitchells Creative Agency: Marmalade Melbourne Year: 2012 Source: Adshel Objective: Promote and educate the public on the benefits of raingardens and ultimately encourage the installation of 10 000 raingardens in Melbourne within 6 months. Audience: All people, Melbourne Strategy: Demonstrate the compact nature of a raingarden by showing that it would fit in a light box. The special build execution utilised ultra realistic prop plants and detailing segmented earth. Adshel was able to create a clear and captivating educational experience Results: R = 29.9% F = 4.0