and all you ever needed to know about Brand Management! Welcome to... Colleen Welcomes + Intro – Who we are, what we do at U; Hand out Degree Men AP; quick intro plug for U as a company – brands you recognize, being a global entity, our office is in Chicago, etc. and all you ever needed to know about Brand Management!

What do you see? Ask students what they see. After they tell you they see Deo (or whatever they see), tell them – as a brand manager, you see a lot more than just the stick. You see the teams that work together to make that pack and get it to the consumer – how much it costs, how many to make, how it looks on shelf, how to promote it, etc.

What is Brand Management? Finance Market Research & Innovation Supply Chain BRAND MANAGER Marketing Agencies (advertising, etc) BMs are the center of a wheel, with all the functions as spokes that come into you as a manager of the brand to help bring growth. Consumers are the foundation (“the road” so to speak) – guide us from the ideas phase as well as in the improvements phase…then allow us to move forward into the future. Sales Force C O N S U M E R S

So Let’s be Degree AP / Deo Brand Managers Today… It is all about consumers – we wouldn’t have anything if we didn’t have consumers. Need to find out what they are looking for (focus groups, consumer connections, etc.). Gain an insight that we can execute. (Make interactive – what do you look for in a deo? Etc.) Move forward with unisex as your example – use Degree in the past – unisex confusion – looking for something that’s for ME – not for him / her too.

So Let’s be Degree AP / Deo Brand Managers Today… Past Since consumers want something for them, we decided that we wanted to move the brand from FOR ANYONE TO FOR HIM AND HER – To be focused, we needed to decide which to focus our energy most on first = Degree Men. Functional Emotional

Checking in with Finance Finance plays an integral role – need to know what this product offers to your business – ultimately comes down to how much money we’re going to be able to spend back on the brand to promote!

Checking in with the Sales Team What good is a product if you can’t sell it? Customers are IMPORTANT! Rattle off customers (WMT, Target, Costco, FD, DG….etc). Need to get them excited so that they can sell it in PLUS get merchandising for you. Also play an integral role in getting a forecast for the product.

Checking in with Supply Chain Need an actual product to sell – bring the forecast and agree to the forecast – make you aware of any of the complexities and how to work around them to bring what you say you can sell into existence.

Managing the Marketing Agencies Working with the Budget you received from Finance, you develop a marketing campaign to support your new launch. Again, goes back to the consumer…Unique insight of Taking Risks…a life without risk is not a life worth living…led us to Degree as a brand that STANDS for embracing and challenging men to take calculated risks in life. How do we provoke, challenge, and embrace risk taking? Our agencies help us develop impactful advertising and promotions around this unique insight! “Play” Ad

Managing the Marketing Agencies “Play” Poker

How this affects YOU: Brand Marketing Interns Team Player and ownership over a business Development and execution of consumer promotions plans Assessment of new marketing opportunities Participate in brand planning & budgeting process Lead competitive analysis and tracking activities Immediate impact to the growth of a business 8-10 week program during the summer; full fledge team member – meaty project, thoughts and work valued…end of the term, you present your project findings and recommendations to the business teams which will hopefully be implemented! We have a lot of interns who have gotten offers after an intensive summer and who have returned.

What we’re looking for: Challenge the obvious Breakthrough Thinkers So is it ? What we’re looking for: Challenge the obvious Breakthrough Thinkers Seize the future Lead high performance teams Expand upon

February 7 – 1st Round Interviews Next Steps January 25 – Roundtables February 7 – 1st Round Interviews