Business Process Outsourcing (BPO) for OEM Enterprises ADP Tier 3 Digital Marketing Consultants Business Process Outsourcing (BPO) for OEM Enterprises ADP is the leading provider of BPO Human Resource solutions in the USA, Canada, Mexico, UK and Europe… Our expertise in recruiting and selecting the ideal candidates, preparing them, supporting their role requirements, managing executables and compensating these strategic resources produces superior results for our OEM clients. The ADP Dealer Services knowledge base and acquired intellectual capital around dealership operations, best practices, staffing requirements, compliance and how to compel dealers towards implementing digital marketing strategies, lead management processes and applying the resources to sustain execution is unequaled in the auto industry. ADP Digital Marketing Consultants have an average of 8 years dealership management experience and have been implementing processes and training dealership staff for an average of 4 years. We have the most qualified people in the industry…

Business Process Outsourcing (BPO) for OEM Enterprises ADP Tier 3 Digital Marketing Consultants Business Process Outsourcing (BPO) for OEM Enterprises ADP is the leading provider of BPO Human Resource solutions in the USA, Canada, Mexico, UK and Europe… Our expertise in recruiting and selecting the ideal candidates, preparing them, supporting their role requirements, managing executables and compensating these strategic resources produces superior results for our OEM clients. The ADP Dealer Services knowledge base and acquired intellectual capital around dealership operations, best practices, staffing requirements, compliance and how to compel dealers towards implementing digital marketing strategies, lead management processes and applying the resources to sustain execution is unequaled in the auto industry. Our BPO Clients include: This slide should be used as a prompt to the speaker for a brief description of who the catalysts are on the ADP team at ADP Transformation Services. The emphasis here is that there is a “TOP GUN” team of consultant-trainers who will work with a dealer to implement the changes needed at his/her dealership… Kansas City Region

Sales Key Metric: Benchmark Ratio: Strategy Approach: Process Growth: Digital Marketing Process Execution Functional Area: Key Metric: Benchmark Ratio: Strategy Approach: Process Growth: Traffic Unique Visitors to Site 50x Unit Sales (100 sales = 5000 UV’s) Integrated Marketing Strategy Incorporating the web site URL and reasons to visit site in all promotions Interactive Web Sites Forms Submitted / Unique Visitors 2% = Average 5% = Good 8%+ = Excellent Assign Web Site management responsibility to a specific person Inventory displayed to include photos, descriptions & pricing + Specials + Forms Analysis + Omniture SiteCatalyst visitor analysis Process: (Phase 1) Appointments Scheduled / Forms Submitted 20% = Average 35% = Good 50%+ = Excellent Empower dedicated people to respond effectively Fast response to leads that includes full info disclosure, followed by phone contact and appointment request Process: (Phase 2) Showroom Visits / Appointments Scheduled 60% = Average 70% = Good 80%+ = Excellent Appointment Validation process Confirmation email with map and directions followed by manager’s call Sales Vehicle Deliveries / Showroom Visits 35% = Average 50% = Good 65%+ = Excellent Streamlined approach that focuses on convenience Client Visit agenda review, vehicle & doc’s prepared in advance of arrival

Dealership’s ISM or ISR writes a Dealership Receives Lead Lead Response Flow Chart Example Business Hours After Hours Internet Sales Rep Auto Responder Dealership’s ISM or ISR writes a Customized E-mail response using a pre-designed template and sends to customer within 30 minutes of receiving lead Phone Contact E-mail Contact Not Reached By Phone Reached By Phone ADP process training and consulting will define the dealer’s lead management processes, while providing the skills and know-how to execute the process steps Voice Mail 30 Minutes Later No response To E-mail Reached By E-mail Internet Sales Process E-mail 24 Hours Later E-mail 24 Hours Later This is an example of a “Lead response” flow chart that a ADP Catalyst designed for one of our dealers… This was used during the planning stage so that we would have a “blueprint” of what was we being implemented when we put our plan into action. By documenting each step of the process we create a “song sheet” that is easily referred to by all members of your team so that everyone knows what the plan of action is and what they are supposed to be doing! Internet Sales Process Schedule Appointment Voice Mail 48 Hours later E-mail Closure 5th Day Internet Sales Rep Internet Administrator E-mail 5 Days Later Delivery

Regional & Dealer eBusiness Workshops ADP Tier 3 Digital Marketing Consultants Regional & Dealer eBusiness Workshops Examples: 1 Day “eBusiness Strategy Development” 2 Day Online Process Design & Execution 1 Day “Hands On” Web Tech Skills 3 Day eBusiness Team Immersion 1 Day Offline Buyer Sales Process ADP Digital Marketing Consultants work with dealers and OEM’s to develop customized offsite/onsite Workshops designed to empower dealer management teams to deliver measurable and sustained results ADP Catalysts are experienced workshop facilitators that are able to deliver fast-paced, hard hitting worshops delivered to either an offsite location close to your dealership or within a conference room setting at your dealership. Our team will bring the necessary presentation equipment to make the experience dynamic and interactive for your people. This list is a few examples of what we have to offer for dealership workshops. Think of our workshops as sales Meetings on Steroids!