KBB.com Ad Product Screenshots Mitsubishi 2016 upfront KBB.com Ad Product Screenshots

Amplify Awareness – Home Page Sponsorship Quickly accumulate large in-market audience on highest traffic page Create an impact on the most-trafficked page of the most-visited third-party auto site with a concentrated 1-week campaign Focus undecided shoppers’ attention on your message before they begin their knowledge gathering and assessment tasks Engage shoppers in your brand, model or sales event content with high- visibility Mocks are concept only. Actual design and layout of product is subject to change upon production.

Bring It Home – Home Page Showroom XL Connect via KBB.com’s credible content style on our highest traffic page Build quick awareness among undecided shoppers early in their research process Prompt consideration before shoppers head down a competitor’s path SHOWROOM XL size is identical to a standard billboard (970x250) and is enabled to feature custom creative (e.g., rich media, video) Drive traffic directly to MITSUBISHICARS.com Mocks are concept only. Actual design and layout of product is subject to change upon production.

A Gateway to Awareness – Smartphone Home Takeover Connect with auto shoppers as they land on KBB.com mobile Target a rapidly growing, unique audience of car shoppers with timely, relevant, optimized messages Engage buyers with a commanding fixed position on the KBB.com home page – the gateway to our award- winning site Mocks are concept only. Actual design and layout of product is subject to change upon production.

Flexible & Efficient – Mobile Awareness Boost awareness and efficiency when you need it Grow awareness and consideration across KBB.com paths and platforms Connect with KBB.com’s quality in-market audience cost-efficiently Choose your audience for greater relevance to your campaign message Flexible options allow for increased impressions during key weeks or months and/or sustaining support

Make an Impression – New Car Crossover Shoppers Influence impressionable shoppers seeking new car advice Prominent ad placements, adjacent to new car content, target shoppers searching KBB.com by vehicle segment Move shoppers to consider your vehicle before they form hard opinions Target undecided shoppers while they are open and actively seeking new vehicle advice Feature your vehicle prominently within KBB.com’s trusted content, editors’ top picks, awards, auto show coverage, and car buying advice Multiple Mitsubishi placements are not guaranteed to appear during the same pageview

A Visually Impactful Experience – Video Segment Buyer’s Guide Evoke emotion and delight shoppers Influence consideration of car shoppers by integrating your brand’s engaging video content into relevant sections of KBB.com Leverage the industry’s leading resource for all things cars with a unique sponsorship that offers relevancy and seamless integration with video Reach shoppers as they build their consideration sets by researching vehicles coming out in the marketplace Mocks are concept only. Actual design and layout of product is subject to change upon production.

Buyer’s Guide: Segment Overview Page Editorial Segment Overview Sponsor’s vehicle will be featured in the introductory video message about the segment guide Persistent Companion Message Ensure your brand message continues to resonate within a particular segment with a persistent 300x250 banner *NEW* Pre-Roll Opportunity Integration of pre-roll into Segment Overview Video Sponsored Content Tile Feature your brand’s relevant video content naturally within KBB.com’s editorial page Yellow Highlights = KBB.com plus-ups Red Highlights = Media sponsorship placements

Buyer’s Guide: Segment Overview Page – Sponsored Content Tile Overlay Upon click of Sponsored Content Tile, video overlay will initiate and play sponsor’s video content Yellow Highlights = KBB.com plus-ups Red Highlights = Media sponsorship placements Mocks are concept only. Actual design and layout of product is subject to change upon production.