Introduction to Business & Marketing Technology Trends Introduction to Business & Marketing

Explain the impacts of technology on employment, business operations, and global activities. Task 59

Did You know 4.0 As you watch this 2009 video clip, consider how technology has changed communication over the last 10 – 15 years. https://www.youtube.com/watch?v=6ILQrUrEWe8

TECHNOLOGY AND BUSINESS Technology has greatly impacted several areas of business and marketing in recent years, including: Computer Literacy Employment Business Operations Global Activities

COMPUTER LITERACY Computer literacy includes the knowledge, skills, and uses of hardware and software systems. More than 96% of working Americans use computers daily . Software exists to handle just about any job previously done by humans. All age groups – children, teens, young adults, adults, elderly – are using computers in some capacity.

TECHNOLOGY AND EMPLOYMENT Impact of Technology Did you know? Resources for job seekers Electronic job application processes Electronic training processes Necessity for lifelong learning to update knowledge and skills 87% of people use the internet or a mobile app to search for employment. Online job search sites help people find job listings. Monster.com CareerBuilder.com SnagAJob.com

Changing BUSINESS OPERATIONS Technology has affected day-to-day business operations by making processes more efficient. Communication Planning & Management Finance / Accounting Working Remotely telecommuting, videoconference Use of Online Environment Working Remotely: telecommuting, videoconferencing

GLOBAL ACTIVITIES Impact of Technology Business Without Borders Communication Human Resources Manufacturing and Production Transportation and Distribution Technology is making it easier to conduct business globally! E-commerce Language Software Outsourcing Overseas Production Teleconferencing

Concerns with Technology Security Issues Identity Theft Failure of Technology Corrupt files Lost documents Hacking Hardware failure Make one recommendation to help “safe guard” against each of the concerns listed. For each concern, list one recommendation to help “safe guard” against it.

Explain the impacts of electronic commerce on business and marketing Task 60

What is e-commerce? Describe the concept of electronic commerce and the way it is used for business & marketing. https://www.youtube.com/watch?v=AhgtoQIfuQ4

Brick-and-Mortar vs. E-Commerce Using what you know, compare traditional stores with online retailing in the following categories: Taxes Pricing Customer Profiling Sales Tax vs. Use Tax Channels of Distribution Local vs. Global Marketing Reach

Security Issues Privacy protect information from unauthorized parties Integrity secure connection to prevent exchanged information from being altered or tampered with Authentication proof of identity for both the business and consumer Non-Repudiation Was the exchanged information received?

Regulations Businesses that use e- commerce should clearly define the following policies: Shipping & Delivery Refunds Terms & Conditions how is customer information stored

How it Works Amazon is Changing Business and Paving the Way for Ecommerce https://www.youtube.com/watch?v=Iiqggx2B_Ig

Current Events TASK Each student will identify one current event (news article) that illustrates one major concept related to e-commerce: taxes, prices, marketing & customer profiling, security issues, or legal regulations. PROCEDURE Explore the “Business” or “Technology” sections of major news websites. Select a 2015 or 2016 article related to one e- commerce topic, and complete the Current Events worksheet.