Establishing an Adult Literacy Program

How do you find professional and/or volunteer staff? Determine what characteristics you want in staff members. Create a hiring process that will attract and identify applicants with those characteristics.

How do you find professional and/or volunteer staff? (cont.) Use: Advertising Community announcements, postings, and newsletters Community presentations Referrals Internet sites Word of mouth

How do you find space? Take into account: The physical character of the space Learner comfort Should space be rented, donated, or shared?

How do you recruit students? Recruit in ways potential students are likely to notice: Print advertising. Radio, TV and other forms of announcements. Make it easy to contact you. Recruit where potential students are likely to be: Media advertising. Community advertising and recruiting. Referrals. Word of mouth.

How do you connect with the community? Make contacts in the community: Health and human service agencies. Area employers. Local government. Other community leaders and members. Inform the community through presentations and literature. Be a joiner and a volunteer. Develop a community Board of Directors or Advisory Board.