Research Methods Opinion Polls 11/13/2018

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Presentation transcript:

Research Methods Opinion Polls 11/13/2018 Advanced Higher Modern Studies

Advanced Higher Modern Studies What are they? a survey of public opinion from a particular sample usually designed to represent the opinions of the population Conducted by conducting a series of questions Interpreting responses to reach generalities (e.g. conclusions, trends) Work within margins of error (+ or – a %) 11/13/2018 Advanced Higher Modern Studies

Advanced Higher Modern Studies Why are they used? to find consumer preferences to establish views on topical issues to establish voter intentions to evaluate success of policies to inform planning decisions 11/13/2018 Advanced Higher Modern Studies

Advanced Higher Modern Studies Examples Criminal Justice Surveys and Public Opinion Polls 11/13/2018 Advanced Higher Modern Studies