Agriculture Market Reforms: A case study of Karnataka Dr Veerashekharappa Dr Ramesh G Tagat Associate Professor Professor of Emeritus Postgraduate Department of Management and Research Siddaganga Institute of Technology TUMKUR-Karnataka- India

Scenario of Agricultural Marketing Regulated markets. 15 percent of markets have been regulations. Regulated markets have been a modest success in mitigating handicaps of farmers. Regulated Market constrained in providing need based facilities and services. 11/13/2018 PGDMS SIT TUMKUR

Have acquired an adverse image as of institutions. Cont……… Have acquired an adverse image as of institutions. Control and restrictions. Providing no facilities or incentives. Exploitative middlemen. 11/13/2018 PGDMS SIT TUMKUR

Performance of Agriculture High record of production of food grains. Commercial plantation products. Horticulture and floriculture products Launching a Second Green Revolution. Augment the growing domestic needs. 11/13/2018 PGDMS SIT TUMKUR

Capitalize the emerging opportunities in the Global markets Contd…. Capitalize the emerging opportunities in the Global markets Which is reflected in the action plan incorporated in the Eleventh Plan. A need for setting up strong and efficient marketing systems at every level in the domestic supply chain 11/13/2018 PGDMS SIT TUMKUR

Vested segments of stakeholders have resisted it. Contd…. Central and state governments are trying to bring reforms in the agricultural marketing. Vested segments of stakeholders have resisted it. Now the markets need : Appropriate logistic infrastructure. Effective marketing function. Efficiency in delivery. 11/13/2018 PGDMS SIT TUMKUR

World wide Governments liberalizing agricultural markets. Contd…. World wide Governments liberalizing agricultural markets. In order to have vibrant competitive marketing systems. Karnataka formed a bill on model APMC Act of the Centre. Farmers more marketing options Diverse views on the Bill. 11/13/2018 PGDMS SIT TUMKUR

Present study focuses on Review of the new Karnataka Act. Hypotheses: ~ Agricultural marketing should be viewed as a “business process” rather than a mere function. ~ The farmers either in groups or consortia should participate in the commodity markets 11/13/2018 PGDMS SIT TUMKUR

Collecting the opinions of the stake holders including the farmers. Contd…. Collecting the opinions of the stake holders including the farmers. Opinion survey concentrated on critical process value of supply chain. Samples selected at two stages: ~ At first stage is known exploitary stage (representatives, associations etc). ~ Farmers to be selected for sampling . Farmers from heterogeneous nature. 11/13/2018 PGDMS SIT TUMKUR

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