Creating a Window Display

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Presentation transcript:

Creating a Window Display Intro to Business & Technology

AGENDA Window Displays – Why are they important? 7 Tips for Creating a Display Assignment Description

Why are window displays important? Attracts New Customers Special Sales Seasonal Items

Tip #1 – Tell a Story Start with a theme Use details to tell the story Valentine’s Day – “How to Mend a Broken Heart” Use details to tell the story Got any ideas?

Tip #2 – Think in Visual Lines Establish the eye line from street level Put most important items at eye line

Tip #3 – Surprise Your Customers Don’t limit yourself to the obvious Use surprise as focal point Famous Example

Tip #4 – Use Bold Shapes & Colors Grab attention from other side of street Use as focal point

Tip # 5 – Keep it Clean HINT HINT Avoid clutter Use a mass quantity of one product BRAINSTORM What could a store that specializes in tennis equipment do during Christmas? HINT HINT

Tip # 6 – Update Display Often Try to update once a month Small things matter!

Tip # 7 – Use Lighting Be aware of shadows Spotlight for focus Leave on after store closes

Summary Window Displays are IMPORTANT 7 Tips to Grab Attention Assignment

Assignment Decide on specialty store Draw your Window Display Follow 7 tips!! Type a one-page Summary Paragraph 1 – Tell me about store Paragraph 2 – Explain how you use each of the 7 Tips in your display Paragraph 3 – Describe a real window display you’ve seen and explain how it grabbed your attention Staple your FULL COLOR drawing to the front of your paper and turn in tomorrow at the end of class

References www.entrepreneur.com/article/223677