EVOLUTION OF MARKETING The barter era The production era The sales era The Marketing Department era The Marketing company era

Barter Era Self-sufficiency Exchange one resource for another Trading posts Traveling salespeople General stores

Production Era Demand exceeds supply “Build a better mousetrap.” “You can have any color you want as long as it’s black.” - Henry Ford

Sales Era Supply is equal to demand Importance of the selling process “sell all you make” In the United States 1930’s-1950’s

Marketing department era Supply exceeds demand Research is used to determine customer needs Marketing is a subsidiary function

Marketing company era Marketing has an integrated comprehensive role The linchpins of the marketing company era Marketing concept Marketing philosophy Customer service Customer satisfaction Relationship marketing