Islington City Approach 1,360,000 impacts - 158sqm Maximus Maximise Behind the scenes A unique and exciting new addition to the Maximus stable of Mega Banners. The new Islington City Approach Mega Banner is positioned on the border of the London Borough of Islington and The City of London. With direct, head-on traffic and located on City Road itself, the north entrance to the fashionable Old Street Roundabout area of London, this is a unique out-of-home opportunity. Situated just 200 yards north of Old Street roundabout towards Angel, Islington, its aim is to directly impact those en-route to Liverpool Street and Moorgate as well as those heading into Shoreditch from the north. With 100 metres visibility this is an impactful and dominating addition to the out-of-home mix. Benefiting from a set of traffic lights in direct proximity and two lanes of on-coming traffic sees the site benefit from extensive traffic, particularly at rush-hour, with considerable dwell times. The site was specifically developed due to a scarcity of locations in proximity to the City of London and Islington. The location provides a fantastically rare opportunity to target consumers in both the City itself and also the now world famous ‘Silicon Roundabout’ and ‘Tech City’, all part of the UK’s tech-hub, with Google Campus just a few steps away. Given the prestige of the area and the restrictions surrounding planning permission, the immediate environment surrounding the site provides a remarkably clean view with no distractions or clutter, not to mention no other outdoor large format advertisements in the line of sight or anywhere closer to the City itself. Old Street is more than just one street - it's London's Silicon Roundabout. Tech companies & startups of all types call Old Street home. This youthful & vibrant population makes for a fun culture within the boundaries of the Old Street area, with great food options and fashionable places to have a drink after work. ‘Islington City Approach’ offers a rare and unrivalled opportunity to reach an affluent and professional audience working in the finance and technology sectors alongside a young and trendy weekend crowd. 190 City Road, London EC1V 2QH