Aliens: “We want to get in touch with Earth.”

How can we do this?

Let’s take a look at the Earth Hmmm…lots of technology, machines, cars… Let’s see what’s inside of each…

Ooooo, look! People!!!

Let’s scan them to see how their brains are when using the cars!

?!?!?! They work only with half of their brain while they are driving?!?!? BUT WHY???

The reason is this small thing named PHONE???

What are the results?

How you are using your brain and phone by driving? What about you? How you are using your brain and phone by driving?

INNOVATION DRIVE

ACTIVITY PLAN Printing and dissemination of 1000 posters and 5000 brochures; Billboards (4 cities, 14 days, 25 billboards); Workshops in driving schools on usage of the application; Production of a video; Using social media: Facebook, Twitter, Instagram.

COMMUNICATION PLAN What do we want to accomplish? Raise awareness of using “car mode” application while driving. How do we plan to accomplish that? By conducting a series of activities which will raise awareness of the “drive mode” application and its benefits. What is our target audience? All drivers that use smart phones. Measuring the effect: e.g. number of installed application upon completion of the campaign. Duration of the campaign: 3 months

BUDGET Costs needed for: Printing and dissemination of posters and brochures: 1.000,00 EUR; Billboards: 4 cities – Skopje (10 billboards), Tetovo (5), Bitola (5), Kumanovo (5); 14 days, 1.500,00 EUR per billboard, in total 37.500,00 EUR; Workshops in driving schools; Production of a video (500,00 EUR); Using social media: Facebook, Twitter, Instagram – 50-100 EUR. TOTAL: 39.100,00 EUR