Psychology of Color In marketing

Colors and the environment: Red means stop, green means go Green is organic, recycle Holidays: red/green = Christmas Wedding: white is pure, clean Black: funeral, evil Love: pink and red Caution: yellow road signs Sports Teams State flag/country flag\ Fall: orange/yellow

Color matters! “A picture is worth a thousand words” Why? Color offers an instantaneous method for conveying meaning and message without words. Color is the visual component people remember most about a brand followed closely by shapes/symbols then numbers and finally words.  Research has reinforced that 60% of the time people will decide if they are attracted or not to a message - based on color alone! Color increases brand recognition by up to 80 percent.  Color can improve readership by 40 percent 1, learning from 55 to 78 percent 2, and comprehension by 73 percent 3.

Case studies: Case Study: Heinz Consider the phenomenal success Heinz EZ Squirt Blastin' Green ketchup has had in the marketplace. More than 10 million bottles were sold in the first seven months following its introduction, with Heinz factories working 24 hours a day, seven days a week to keep up with demand. The result: $23 million in sales attributable to Heinz green ketchup [the highest sales increase in the brand's history]. All because of a simple color change. Case Study: Apple Computer Apple brought color into a marketplace where color had not been seen before. By introducing the colorful iMacs, Apple was the first to say, "It doesn't have to be beige". The iMacs reinvigorated a brand that had suffered $1.8 billion of losses in two years. (And now we have the colorful iPods.)

What’s in a color?

Can you spot the real mc donalds logo?

Taco bell’s new image

What’s wrong with this picture?

http://philosophycommunication.com/marketing/advertising-color-theory/ http://blog.theloomisagency.com/infographic-the-psychology-of-color/ http://www.ufunk.net/en/design/psychology-of-color/

Typography in marketing

typography Typography is great for enhancing a theme adding personality increasing emphasis of an idea or reinforcing a thought demonstrating emotion creating interest crafting aesthetic appeal

Thanks to steve jobs print digital

Size and spacing STOP STOP

communication voice Visual appeal

This just seems wrong…

Remember – elements of good design are made up of: Consistency – Keeping your chosen font families fairly close, don’t use Novecento Neue in your headline and Papyrus in your text! Hierarchy – Headlines or more important parts in your text layout should be underlined. Be it bold, italics, uppercase, or simply a more defined typeface. Alignment – Don’t let your text flow in a rivery shape. Keep your rulers, guides, and baselines consistent.

Sample print ads:

resources http://studiod.com/typography-matters-a-font-of-content-marketing-inspiration/ http://bonfx.com/23-really-bad-font-choices/