Cooking Matters Colorado Christina Miller, Senior Manager

FINI, Double Up Food Bucks Colorado Truly Coalition Lead: Non-Profit Higher Ed Public Health State Government Food Industry

Primary Funders and Match USDA/NIFA Anthem Foundation The Colorado Health Foundation The Denver Foundation Rose Community Foundation Cooking Matters (in-kind) Boulder County Farmers’ Markets (in-kind)

Double Up Food Bucks Colorado Statewide, three-year FINI received in Spring 2016 For every $1 spent in SNAP benefits, get another $1 match, up to $20 per visit Match can be spent on fresh, CO-grown fruits & vegetables At over 100 unique locations in 2017 (up from over 45 locations in 2016) 15 winter or year-round market sites in 2017-2018 CO Grown Important for the multiplying effect on local economies.

2017 FINI Site Across Colorado 28 Counties Urban, Rural, Rural Resort and Frontier Counties More planned expansion in 2019!

Building Food Skills, Ending Hunger Types of Sites, 2017 Expansion in 2018. Considering more direct market farmers/farm stands, CSA’s and retailers This year the program added a supermarket chain and met community need by offering the program at farms where local farmers catered to SNAP recipients Building Food Skills, Ending Hunger

Double Up in the Retail Environment Independent Retail Smaller local retail chain and corner stores. Easier to track local produced purchase for the DUFB incentives. Also impacting a systems level work related to improving supply chain for locally produced foods Year round options! I Healthy Corner Stores

Building Food Skills, Ending Hunger Evaluation Methods Annual survey with: Consumers Market Manager/Retail Managers Vendors/Farmers Outreach Partners DUFB Cohort Interviews (3 phone interviews over 18 months) Market weekly customer reports Website comments (over 3,000 so far!!) Website, paid media, and social media analytics Four DUFB Symposiums across the state Building Food Skills, Ending Hunger

Individual Evaluation Findings Customer Survey Question n Response As a result of DUFB I buy more F/V 211 88% Agree or Strongly Agree As a result of DUFB I eat more F/V 207 87% Agree or Strongly Agree I received information about purchasing and preparing F/V from this market 241 53% How likely are you to buy more F/V because of the education you received 108 86% Likely or Very Likely I am visiting the market today because of DUFB 181 75% “This is amazing program I am so excited to use this. With food prices going up it's very hard to buy healthy and fresh fruit and veggies this will help my family greatly!!! Thank you double up” - Colorado Springs resident Building Food Skills, Ending Hunger

Environmental and Sectors of Influence Evaluation Findings Vendor Survey n response As a result of DUFB I increased revenue from produce sales 87 68% Agree or Strongly Agree 6 New Community Advocates (champions) SNAP Recipients Goals to increase participation in DUFB Evaluating impact based on annual market data 58 New sites participating in FINI in 2017 $322,943 Federal Funds spent in local communities = $180,396 SNAP +$142,547DUFB Building Food Skills, Ending Hunger

SNAP and DUFB Redemption Nearly $1/2 Million dollars over 2 years! 2016: 1200 families used the program 2017: Nearly 6,500 individuals (adult and youth)

Next Steps and Sustainability Piloting Double Up Food Bucks App, making incentives simpler for users and collecting more robust data. Integrating Cooking Matters food skills education messages and Double Up Food Bucks promotional materials. Supporting supply chain for Double Up Food Bucks in corner stores, small retail, and eventually large grocery chains. Continual fundraising through corporate philanthropy, foundations, and local grants as well as additional USDA support. Why not grocery stores? To implement Double Up Food Bucks at a large grocery retail, the retailer has to invest in an upgraded point of sale system as well as staff training. Our organization will support this, but the more people that push for private grocery’s investment in incentive programs, the more motivated they will be to provide this service to community.

For more information Christina Miller Senior Manager Share Our Strength, Cooking Matters Colorado cmmiller@strength.org Wendy Peters Moschetti Director of Food Systems LiveWell Colorado wendymoschetti@livewellcolorado.org Share Our Strength’s Cooking Matters