Kapi’olani Community College Art 155 Information Architecture In-class Presentation Week 3A

:: Calendar

:: Example About Forrester - http://www.forrester.com Forrester Research (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice about technology's impact on business and consumers. For 22 years, Forrester has been a thought leader and trusted advisor, helping global clients lead in their markets through its research, consulting, events, and peer-to-peer executive programs. Forrester Research: Web Site Review http://www.forrester.com/Products/Consulting/WSR The Forrester Scorecard Value. Content relevance, freshness, and completeness; ease of purchasing functions. Navigation. Usability, organization, and clarity; degree to which the site helps users find what they want. Presentation. Interactivity, personalization, and search engine. Trust. Contextual help, security, speed, reliability, and recovery from errors.

:: Example Forrester “Quick Take” test The Full Forrester WSR test Are navigation elements easily recognizable at a glance? Does the site use language that’s easily understood by target users? Is text legible? Do menu categories effectively set user expectations? Are the interface elements consistent? Does the site provide location cues? The Full Forrester WSR test Sneak peek

Requirements Analysis :: The Process Requirements Analysis Conceptual Design Mock-ups & Prototypes Production Launch Creative Brief User Scenarios Usability Checklist Client Pitch Document (w/ schedule & budget) Site Map (existing & proposed) Feature spec & tech. spec documents

:: Assignment due :: 01.29.07 Three Detailed User Scenarios Purpose/Objective: To clearly define your target audience (users). To identify user goals and objectives To identify specific user goals and current site problems for an eventual checklist and rationale for future design decisions Assignment: Use the preliminary research that you gathered while writing your creative brief to create three detailed user scenarios. Each user scenario should include the following: User Profile Name, age, gender, location, education, family, hobbies, occupation, income, work hours, disabilities, computer & computer skill level, and anything else that you think may be important. User Goal Identify exactly what the user wants to achieve from visiting the site. Site Interaction Episode A very detailed description of how the user goes about trying to achieve their user goal as stated above. How does the user look for it? (search, browse, bookmark, etc.) Does the user find it? (he/she should probably fail, since we are working on a redesign) What frustrates him or her? Format: 8.5”x11” .doc (Microsoft word document). Post a link to the word document on your class web page before class begins. Reading: Read chapter 2 of Steve Krug’s Don’t Make Me Think http://www.sensible.com/chapter.html