The Value Proposition of Decision Sciences in Analytics DSI 2017 Cliff T. Ragsdale Virginia Tech
What’s the Problem with Big Data?
ACTION ALTERNATIVES INFORMATION VALUES What we can do… What we want… What we know…
ACTION ALTERNATIVES INFORMATION VALUES What we know… Big Data
ACTION ALTERNATIVES INFORMATION VALUES What we can do…
ACTION ALTERNATIVES INFORMATION VALUES What we want…
Which would you prefer? Weekend in Paris (all inclusive)? Weekend in Rome (all inclusive)? Having your car stolen?
Which would you prefer? Weekend in Paris (all inclusive)? Weekend in Rome (all inclusive)? Weekend in Rome (without coffee)?
Do we put the “CART” before the horse…? “The general principle is that we don’t know our preferences that well.” -- Dan Ariely ? Do we put the “CART” before the horse…?
“Knowing” what you want.. Wells Fargo “100% placement” Competitive PhD stipends Do you really want the job?
Is there a better metaphor?
The Iceberg Model Actions Feelings Thoughts Beliefs/Values
ACTION ALTERNATIVES INFORMATION VALUES
The Power of Values…
The Value Proposition of Decision Sciences in Analytics