INTEGRATING SOCIAL MEDIA WITH COMMUNICATION TOOLS Nicole Barnes, M.Ed. BarnesN@BishopMoore.org Communications @ Bishop Moore Catholic High School Facebook.com/bishopmoorecatholic | @letsgohornets 12 November 2013 Social Media Summit
Feel free to post about what you’re doing today -- #socialmediarookie #socialmediarockstar #hashtagnewbie
Social Media Is a Peanuts Comic Social Media is about connection It is a bridge – a relationship It is not about what you get, but what you give Promises and expectations
Widgets and Plug-Ins and Memes, oh, my!
Platform & Purpose What do you want to say? Where is your audience? How can you build a bridge?
Forest or Trees? GOAL Compelling Content Leads to: Engagement | Action | Repeat Forest or Trees? 11/13/2018 Social Media Summit
Use it yourself. Timing Images Fill in your content. Schedule 5 Skills to Master for Effective Social Media Use Use it yourself. Timing Images Fill in your content. Schedule
Content We All Crave 21 Types If your content doesn’t resonate with your audience, then they won’t follow you where you want to take them. This is the kind of content we must create if our goal is to influence, inspire, and move to action the unique group of people we have chosen to reach.
Pay Attention Your Channels Your Data Folks like you Who’s doing it right
Surf on over! http://thejesuitpost.org/site/ http://www.news.va/en https://www.facebook.com/LoyolaPress What would you like to see? Faith – Writers – Art – Family – History – Saints Stories!
Keys -- Ideas To Go Think like your audience Contribute Blog Post about other content Good vs. Great Transparency Apps Cycle & momentum Match/Share Campaigns Be A Resource TBT – DYK
Thank You!