Target audience: women who live on their own in London Age group: 20-30s Occupation group: all Focused group: Kingston university students Problem: safety, mental health(loneliness, isolation, depression) Solution: making online network service to connect the women who live on their own in London

Target Audience Mood Board

Value Proposition Canvas Gains Sharing their own knowhow to live alone healthy and safety Connection group Share their product, furniture, clothes, etc. Chat on both of online and offline Sympathize and help each other Feel connected and not alone Pains Uncomfortable environment to people who don’t want offline meeting Invasion personal information & privacy Tasks Making comfortable environment for people who don’t want offline meeting Keep the balance between the connection and time for self Protect personal information & privacy Making platform Marketing & Advertisement

Survey Methods: Face to face(Campus, Accommodation) Survey monkey(online) Questions: 1. How long have you been living on your own in London? 2. What is the most uncomfortable thing in living alone? 3. What is the most dangerous thing in living alone? 4. Do you feel the need to join the connection group? (which consists of women who live on their on in London)? 5. Would you prefer the offline meeting of connection group? 6. What do you expect to the connection group? 7. Have you ever felt the loneliness or isolation while living on your own? 8. Are you an international student? 9. Do you have some who support & help you in London?

Empathy Map Think & Feel Loneliness & isolation Freedom Independence Say & Do Social media Social life or Socially withdrawn See Peers neighbors Hear Worries of parents News about crime for women

Research Statistics & figures: Female Students in Kingston University: 2015/16: 11,138 2016/17: 11,354 2017/18: 10,125 Total: 32,617

Research Statistics & figures: Number of Londoners Total: 8,788,000(2016) Women who live on their own: Total: 4,152,000 Age group 25-44: 464,000(2017)

References Number of people living alone in the United Kingdom (UK) 2017, 0. (2018). People living alone by age and gender 2017 | UK Statistic. [online] Statista. Available at: https://www.statista.com/statistics/281616/people-living-alone-in-the-united-kingdom-uk-by-age-and-gender/ [Accessed 19 Feb. 2018]. Kingston.ac.uk. (2018). Student profiles - Facts and figures - Kingston University London. [online] Available at: http://www.kingston.ac.uk/aboutkingstonuniversity/factsandfigures/studentprofiles/ [Accessed 19 Feb. 2018].