Confidential; Not for Distribution. November 13, 2018 Building a Positive On-line Personal Brand: Using LinkedIn, Blogs, and other Social Media Tools Lauren Celano CEO, Propel Careers Lauren@propelcareers.com Confidential; Not for Distribution. November 13, 2018

Confidential; Not for Distribution. November 13, 2018 Outline 11/13/2018 LinkedIn: Top 3 Rules of the Game Building your profile on LinkedIn Building your Brand: Highlighting your background and experiences Developing “thought leadership” using other social media tools LinkedIn as a tool during your job search Confidential; Not for Distribution. November 13, 2018

Confidential; Not for Distribution. November 13, 2018 You Create your Brand You control your Brand You decide what to highlight Customize your information for your preferred career path i.e. if you want to do research, highlight your research and technical details If you don’t want to do bench research, then highlight the big picture of your research and also your transferable skills Confidential; Not for Distribution. November 13, 2018

> 30 % of jobs are filled using LinkedIn 11/13/2018 However, this is not just for filling jobs… Networking event follow-up Informational Interviews Keeping in touch Searching for types of roles and companies to gain insight Confidential; Not for Distribution. November 13, 2018

Building your On-line Network Rule # 1 Confidential; Not for Distribution. November 13, 2018

Building your On-line Network Quality over Quantity!!! Confidential; Not for Distribution. November 13, 2018

Building Connections – Personal Network 11/13/2018 Classmates Lab mates Former colleagues Friends Mentors Alumni Organizations Organizations that you are a part of Connections of your LinkedIn connections Individuals you meet or who speak at events Confidential; Not for Distribution. November 13, 2018

Invitations – accepting people You can reply to an invitation and not accept the invitation Confidential; Not for Distribution. November 13, 2018

Building your On-line Network Rule # 2 Confidential; Not for Distribution. November 13, 2018

Connecting on LinkedIn Personalize your Message! Confidential; Not for Distribution. November 13, 2018

Personalize connecting on LinkedIn Confidential; Not for Distribution. November 13, 2018

Building your On-line Network Rule # 3 Confidential; Not for Distribution. November 13, 2018

Building your On-line Network Follow-up after networking Confidential; Not for Distribution. November 13, 2018

Follow Up Email/ LinkedIn Request Follow up shortly after the event (1-3 days) Title of email – DO NOT JUST USE “Hello” or “Nice to Meet You” Be descriptive and succinct Mention where you met them (imp with LinkedIn) Mention follow up items (if any) Include your contact details in the follow up email Phone and Email Confidential; Not for Distribution. November 13, 2018

Follow up InMail

Building Your Profile: What Makes a Good or Bad Profile? Confidential; Not for Distribution. November 13, 2018

Remember – your Brand Matters! what are you trying to convey? Your Picture 11/13/2018 Remember – your Brand Matters! what are you trying to convey? Confidential; Not for Distribution. November 13, 2018

Confidential; Not for Distribution. November 13, 2018 Build out your Profile 11/13/2018 VS Confidential; Not for Distribution. November 13, 2018

Confidential; Not for Distribution. November 13, 2018 Build out your Profile 11/13/2018 Confidential; Not for Distribution. November 13, 2018

Remember – your Brand Matters! what are you trying to convey? Your Picture 11/13/2018 Remember – your Brand Matters! what are you trying to convey? Confidential; Not for Distribution. November 13, 2018

Customize your Profile Your Title can be Edited – Life Science professional cultivating future leaders Passionate entrepreneur developing careers Etc… Location and Industry can be tailored also Confidential; Not for Distribution. November 13, 2018

Confidential; Not for Distribution. November 13, 2018 Summary Section 11/13/2018 I am a current Postdoctoral fellow with a background in neuroscience and oncology. Research studies pathways involved in the formation of glioblastomas to try to identify ways to inhibit the pathways with small molecule therapeutics. Proficient in cell biology and biochemistry techniques as well as in vivo (mouse) models. Successfully collaborated with two companies and three academic labs. I am very passionate about applying my skills to the development of novel therapeutics for cancer treatment. Confidential; Not for Distribution. November 13, 2018

Confidential; Not for Distribution. November 13, 2018 Additional Details 11/13/2018 You could add the following to the Summary: Anticipated completion time Preferred location (s) Preferred role(s) (e.g. bench research, consulting, etc) Preferred type of organization(s) (e.g. small biotech, non-profit, pharma, etc) Specific techniques Relevant non-technical information (coursework, internships, etc) Email address Resume Greencard / Citizen Status Confidential; Not for Distribution. November 13, 2018

Building Your LinkedIn Profile 11/13/2018 Use resume details to build your profile Your profile should be similar to your resume Confidential; Not for Distribution. November 13, 2018

Confidential; Not for Distribution. November 13, 2018 Adding Experiences 11/13/2018 Mention personal websites, lab websites, presentation, resume, etc Confidential; Not for Distribution. November 13, 2018

Confidential; Not for Distribution. November 13, 2018 Experience Section 11/13/2018 Confidential; Not for Distribution. November 13, 2018

Confidential; Not for Distribution. November 13, 2018 Details you can Add Confidential; Not for Distribution. November 13, 2018

Confidential; Not for Distribution. November 13, 2018 LinkedIn: Education You can add details under your degree: Confidential; Not for Distribution. November 13, 2018

LinkedIn: Publications You can list all of your publications with a summary: Or a few Confidential; Not for Distribution. November 13, 2018

LinkedIn: Volunteer Activities You can list your volunteer activities, with details: Confidential; Not for Distribution. November 13, 2018

Compare LinkedIn Profiles 11/13/2018 Evaluate profiles for people in your desired role to help build your profile Are they similar or different to you? How are they describing their skills / experiences Do you have similar skills? Do you need to build skills? Confidential; Not for Distribution. November 13, 2018

Advanced Search Feature Confidential; Not for Distribution. November 13, 2018

Confidential; Not for Distribution. November 13, 2018 Advanced Feature Tab Confidential; Not for Distribution. November 13, 2018

Confidential; Not for Distribution. November 13, 2018

Leveraging Information Confidential; Not for Distribution. November 13, 2018

Who has viewed your Profile Confidential; Not for Distribution. November 13, 2018

Confidential; Not for Distribution. November 13, 2018 Profile Rank Confidential; Not for Distribution. November 13, 2018

Building Thought Leadership 11/13/2018 Confidential; Not for Distribution. November 13, 2018

Updating Connections - LinkedIn Status Bar You can decide who to share this with Public Public and twitter Only your connections Confidential; Not for Distribution. November 13, 2018

Using the LinkedIn Status Bar 11/13/2018 You can share updates such as: Upcoming presentations Published papers Awards Attendance at a conference Meetings you are organizing Mention relevant articles Etc… Build awareness among your contacts regarding what you are doing Confidential; Not for Distribution. November 13, 2018

Confidential; Not for Distribution. November 13, 2018 Join Relevant Groups Confidential; Not for Distribution. November 13, 2018

Comment on Relevant Group Discussions Confidential; Not for Distribution. November 13, 2018

A Few Additional Features to be Aware Of Confidential; Not for Distribution. November 13, 2018

Confidential; Not for Distribution. November 13, 2018 Privacy Settings Confidential; Not for Distribution. November 13, 2018

Privacy Settings on LinkedIn Click on your picture Click “Turn off activity broadcasts”. If not, your network gets notified each time something changes. Click on again click when you are done updating Click on Privacy settings Confidential; Not for Distribution. November 13, 2018

What people see when you view their profile Confidential; Not for Distribution. November 13, 2018

Naming your Profile Link 11/13/2018

You Choose what is Visible Click on your picture Confidential; Not for Distribution. November 13, 2018

You Choose what is Visible 11/13/2018

Confidential; Not for Distribution. November 13, 2018 Communications Tab Confidential; Not for Distribution. November 13, 2018

Other Options to Build your Brand 11/13/2018 Confidential; Not for Distribution. November 13, 2018

Confidential; Not for Distribution. November 13, 2018 11/13/2018 Confidential; Not for Distribution. November 13, 2018

Confidential; Not for Distribution. November 13, 2018 Twitter Can provide thought leadership You can Tweet about topics of interest to you You can follow companies / people you are interested in Can allow you to “know” what is happening in real time Sometimes companies post jobs / networking events via Twitter Confidential; Not for Distribution. November 13, 2018

Twitter Perhaps create two accounts: Professional Personal Confidential; Not for Distribution. November 13, 2018

Confidential; Not for Distribution. November 13, 2018 Facebook Do not have a silly Facebook profile photo Be careful of being tagged in pictures Pay attention to your activities and interests – ensure they do not say things are not professional Confidential; Not for Distribution. November 13, 2018

Confidential; Not for Distribution. November 13, 2018 Email Considerations Check your gmail or hotmail photo (if you have one associated with your account) Make sure it’s professional Ensure your personal email address is professional – i.e. firstname.lastname@gmail.com Confidential; Not for Distribution. November 13, 2018

Company Reference Checks Many companies check LinkedIn, Twitter and Facebook to see if you have a professional brand before they decide to interview you. What does your brand convey? Confidential; Not for Distribution. November 13, 2018

Blogging to Develop Thought Leadership 11/13/2018 Wordpress is a common blogging tool “Professional” Blogs can cover topics such as: Disease area – i.e. oncology Functional area – i.e. Regulatory Sector – i.e. small biotech or oncology biotech Conference – i.e. AACR Investment trends Personal Blog could cover topics such as: Travel, food, hobby, charities you are involved with Confidential; Not for Distribution. November 13, 2018

Confidential; Not for Distribution. November 13, 2018 Blog Example 11/13/2018 http://lifescivc.com/ Confidential; Not for Distribution. November 13, 2018

Confidential; Not for Distribution. November 13, 2018 Contribute to a Blog Confidential; Not for Distribution. November 13, 2018

How does HR use LinkedIn Confidential; Not for Distribution. November 13, 2018

HR Searches … Referrals LinkedIn Company Recruitment Database Internal and external Company Recruitment Database LinkedIn Recruiters Confidential; Not for Distribution. November 13, 2018 Confidential; Not for Distribution. November 13, 2018

Confidential; Not for Distribution. November 13, 2018

LinkedIn Search Feature Confidential; Not for Distribution. November 13, 2018

Confidential; Not for Distribution. November 13, 2018 LinkedIn Inmail… Confidential; Not for Distribution. November 13, 2018

Confidential; Not for Distribution. November 13, 2018 InMail Feature Tips If a recruiter from a company emails you through LinkedIn and if you are interested in the role, email them This way, you can be on their “radar” If you are not interested, let them know what you are interested in, so they can keep you in mind for future roles Confidential; Not for Distribution. November 13, 2018

Confidential; Not for Distribution. November 13, 2018 In Summary You control your Brand Develop a profile that is professional Highlight your skills and experiences so that others can see them Utilize tools to develop your thought leadership and presence in your area of expertise Confidential; Not for Distribution. November 13, 2018

Contact Details: Connect with Propel Full time jobs and Internships Coaching: Resume, LinkedIn, Job Search, etc Newsletter Networking Events Lauren Celano Founder and CEO Propel Careers cell: 215-370-2285 email: Lauren@propelcareers.com Twitter: @Propel_Careers Facebook: Propel Careers LinkedIn: Propel Careers Web: www.propelcareers.com Confidential; Not for Distribution. November 13, 2018