15 min Pitch Template

The Goal is… To communicate the company’s purpose as clearly as possible To create excitement for the opportunity To get a second meeting! “Every presentation will be unique and have its own flow, but a template is a really good start.”

Presentation Musts… Less Is More – 15 Minutes only – Use Graphics, minimise text, Keep It Simple 15 slides with key sound-bites (3-4 per slide...the rest is your story!) Utilise back-up slides to pull out during the Q&A session (anticipate questions and prepare)

Slide 1 – Introduction Presenter and company introduction Why does your company exist - purpose? What business are you in? What market you address? Who are you? What significant milestone have you reached?

Slide 2 – Pain, what’s the big problem Define the opportunity (Customer Pain) Who are your customers? What is their big problem? How important is a resolution? Quantify the problem concisely!

Slide 3 – Your Solution Compelling description of your solution Graphics, illustrations, pictures, video What is it, what does it do? KISS (Keep It Simple Stupid) Key Benefits (don’t go into technical detail) USPs

Slide 4 – Market Frame - Why Now? Frame your market Type (who are your customers) Size (Addressable & Market Focus) Growth (AGR) Maturity (Buying Cycle) How will your solution be positioned? Demonstrate market fit Market penetration

Slide 5 – Value Proposition What is your “unfair advantage”? What are your differentiators that “hook” the decision makers? What is your solution’s life cycle? Why should the customer pay for it What is your value proposition? Quantify the solution

Slide 6 – Competitive Market What does the competition look like? Are there alternative solutions? Barriers to Entry Who are your target customers? How do they buy? What’s holding you back?

Slide 7 – Technology (only if appropriate) In layman’s terms Graphs and pictures work Assume that the audience does not know the technological field you are in Give a compelling description without using abbreviations, acronyms or techy terms

Slide 8 – Go to Market Strategy Price (value) What is your Pricing model? Place (where and how will you make sales) Channel to market Promotion (branding, lead generation) PR SEO Advertising Media How will you scale the business?

Slide 9 – Traction Your Team Demonstrate the team’s ability to deliver Key strengths and achievements as they relate to the business Key functional and skills mix (have v need) Marketing, sales, technical, operational Demonstrate the team’s ability to deliver Build confidence in team Track record Traction to date Milestones achieved against objectives set

Slide 10 – Financials Financial Plan (overview) Sales Forecast, Gross Margin, Net Margin, Cash Flow Detailed P&L (in appendix) Detailed Cash Flow (in appendix) 5 Year forecast (Year 1 by quarter) Highlight critical assumptions/milestones Highlight risk mitigation Don’t provide minute details But be prepared to discuss

Slide 11 – Funding requirement How much money do you need? Where will the money be put to use? R&D Sales & Marketing Operations Administration How long will the money last?

Slide 12 – Chronology Project Milestone Financial Milestone 2017 2018 Mass Production (II) Phase II Development Project Milestone Pilot Test Mass Production (I) Phase I Development Strategic Planning 2017 2018 2019 2020 2021 Financial Milestone Fund Raising (I) £500K Fund Raising (II) £1M IPO/Trade Sale Time

Slide 13 – Assumptions & Risks List of Critical Assumptions What is the negative impact? How you have mitigated? In order, risk size / priority … 2 3 4

Slide 14 – Exit Strategy (if appropriate) Acquisition? By who and why Recent precedents IPO? Recent similar examples

Slide 15 – Summary The Opportunity (pain) Your Solution Your uniqueness Which means that… The Wow! “List your USPs, leave the audience with a few “deep” lingering thoughts and repeat the 3 questions you want the panel to focus on…”